Digg It - Business

With the popularity and ease of use of desktop publishing, every employee can and usually creates and designs his/her own letters, presentations and virtually every document

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

he o she needs to pass to a coworker, customer, etc. But the question is: Is everybody trained and capable of doing it in a manner that is aligned with the company’s image an

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

goal? Is your business being consistent? or are you just another amateur?

Coherency and harmony should always be present in all the information conveyed about your business

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

People learn by repetition. They have done so since they were born and they will continue the same way forever. Once they learn, they don’t have to “think” about it (a new s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

kill, a telephone number, a brand, etc.) anymore. It is imprinted in their mind, available at any time and with little or no effort. Whether you want to learn something new o

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

make other people remember your company, repetition is one of the golden keys. But not just blunt repetition; believe it or not, there are some rules!

Hocus Focus:<

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

strong> dispersion of your energy is not the way to go. Every company has a limited amount of resources that must be used in an efficient way. The communication of your messa

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ge must be focused in those channels that reach the customer in a subtle -yet powerful- way. A professional business card is more effective than just blurting out the name of

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

your business at every person you meet or at the beginning of every paragraph you write with an advertising purpose.

Coherency…again: : It is useless to spe

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

d hundreds of dollars in a great logo, if you are not going to use it properly. All your stationery must be designed as an organic marketing tool. Every employee must have th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

same tools when handing out a document, sales letter, business card, etc. Your company is not a democracy where everyone can design their own personal image of it. Everyone

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

must know which letterhead to use in each case, which personalized and designed mail must be sent within and out of your company.

Message behind the scenes:
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
Although most people are not aware of it, they can instantly recognize the quality of the message and subconsciously make a decision of accepting or discarding it along wit
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
thousands more. You must be aware of the message you are conveying. People (aren’t they the ones who will buy our product or service?) don’t like to be reminded of qualities
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
like weakness, insecurity or mediocrity. There is plenty already to go around. Your message must be about strength, uniqueness and excellence. But you have to believe it. Ot
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
erwise, they will notice it right away and turn to the next message.

Professionalism: If you want to save a couple of hundreds and ask your “artist” friend
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
o design your company’s image, it is your choice. But remember that it is only professionals who deliver professional work. They are up to speed on what the latest trend is,
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
which colors go with which product and –as a result- how to make your company look bigger, more professional and more competitive. If you are afraid of going professional, yo
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
r customers will be afraid of following you. So, why do you need professional designed stationery for your firm? Your business card, brochure, letterhead, email, etc. are t
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
e most common devices that come into contact with your customers. Use them! Seize every opportunity to deliver a professional and reliable look of your company.

by Mark Grie

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

Tags

Links

Digg It - Branding And Image: Are You Just Another Amateur?

Related Articles: