Digg It - Business

Volunteer – Besides making you feel good about helping a worthy cause, it’s a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

great way to network if you can volunteer where you come into contact with pro

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

pects (or people who have frequent contact with your prospects).

Unusual Plac

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s for Ads – I should say “unused places.” Wherever a space is zoned for advert

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

sing and it’s blank, there’s an opportunity to get your message out. The side

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

f a van. The side of a dumpster. Wherever.

Be an In-house Speaker – Besides g

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tting great fees to appear and speak, you establish yourself as the expert. An

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d like your free local mini-seminar, it’s a great place to pitch your products

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

and services.

In-house Presentations – JP Maroney talked about the stadium pi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ch on our call. I believe he was referring to a Chet Holmes article that talke

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

about in-house presentations and closing the sale. I’m not going to say it be

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ter than Chet, so I’ll refer you to that article so you can read it yourself.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

reat stuff!

http://www.chetholmes.com/articles/increasing_your_sales_ratio.ht

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Dimensional Mail – Or “lumpy mail,” as it’s known is a great way to get your

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

letter opened! They just can’t resist the lumpy package. After it’s opened, h

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

wever, your sales letter should do its job. If you have a successful sales let

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

er, adding a dimensional object to it will almost always bump response. A grea

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

place to get these types of lumpy mail objects is from Mitch Carson at http:/

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

www.impactproducts.net.

Another place to get “million dollar bills” and relat

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d promotional items is http://www.milliondollarsource.com.

to be continued...

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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This article gives ideas and suggestions for sending thank you gifts from a business.

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Digg It - Creative Offline Marketing - Part V

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