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How many of your marketing goals for the year have been achieved, and what opportunities might still be out there? Here are five tips for putting your marketing budget to work in

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

cost-effective ways that return the most on your investment.

Word-of-Mouth --

Word-of-mouth may be one of the most overlooked marketing tools, but the truth is that any

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

company, big or small, benefits from the positive word-of-mouth generated by a good reputation. Prospects that come to your company through the recommendation of a friend or coll

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ague are more likely to become customers and to stay loyal customers. How can you build word-of-mouth? To begin with, treat your customers well. Give them reasons to want to tell

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

others about your company or product or service. Join professional organizations and Chambers of Commerce. And finally, ask your current customers to tell others about their expe

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ience with your company. (Just be sure it was a good experience.)

Press Releases --

Use press releases to tell people about new developments in your company, or announce

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

recent accomplishments, announce a new product or new service, an award your company won, a big contract received, a new employee or employee promotion, and the list goes on. The

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

benefit is that press releases are free and, depending on the publication, spread the word to a large audience.

Direct Mail --

Direct mail is a cost-effective way to ta

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

get your marketing. Build or purchase a list of prospects that match your target demographics. Build the list. Always be looking for ways to add to your database of prospects. Do

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

't delete names because they didn't buy the first time you sent them something. Build your list. Then mail to that list regularly. Things to send —

- Postcards. Postcards are in

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

xpensive to produce and mail and get the message across quickly. You can use postcards to make company announcements similar to a press release, but targeted to your audience.

-

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Letters. Another highly underrated marketing tool, letters to current customers can help build loyalty. Letters to prospective customers can implement a very specifically targete

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

message. And letters, in general, convey a sense of personal service.

Niche Advertising --

Find out what directories, trade and specialized publications, online and off

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ine, are relevant to your profession, product or service and get listed. Look for opportunities to advertise in these specialized venues. The more your message is targeted to you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r specific audience, the better the return on your investment will be.

Company Web Site --

A Web Site can do a lot more than sell widgets. A good Web site will tell pote

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

tial customers what they need to know about your company and how your product or service can solve their problems. It isn't necessary to have a large and elaborate site. What is

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ecessary is that you provide information that's useful to the visitor in his decision-making. It doesn't need lots of photos or animations or flashing messages. It needs to be ea

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

y to navigate, clear and easy to understand, and it needs to answer questions from the visitor's point of view. A Web site can also be used to keep current customers up-to-date w

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

th new products and services offered.

If only the above five tools were used consistently, a small company might never need any other marketing. The real trick is finding the ri

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ht combination of marketing venues and tools, then consistently implementing them throughout the year. It's not as important to be clever as it is to be consistent and persistent

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Before starting a house cleaning business, think about your physical capabilities. your schedule, and whether you want to work alone or not. Using simple methods of promotion should get you your first customers. With a few more steps, which are described in the article, you can start your own house cleaning business.

When I was doing some work for Business Link in Kent, one of our evenings was spent at a hotel that reminded me so much of Ron Zemky’s work.

When managing a regional mall car wash and detailing concession you must understand the dynamics of the labor issues, mall hours and proper price point strategies to make it all work. It is a difficult business to manage and you need a flexible scheduling strategy and way to even out the ups and downs or peak periods and dead times.

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