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Posters are one of the earliest forms of advertisement. They derived their name from the posts (dividing roads

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

for general public and the horse carriages) to which paper pamphlets using lithographic stone printing were p

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

asted. Posters have been used as a means of visual communication, advertisement and propaganda. They help in c

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

reating awareness, inspiring people and mobilizing support or loyalty for a cause. Apart from their functional

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

aspect, posters have gained popularity as a unique and inexpensive form of creative expression, often with im

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

mense aesthetic appeal. It is precisely because of this that posters have become prized possessions and collec

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tibles. Posters are also inexpensive decorative items, especially for the young.

Posters come in numerous typ

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

es, categories, sizes and editions, and an infinite variety of categories. Banner-sized posters, bus stop post

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ers, window cards, half sheets and six-sheet posters are a few among the various sized posters that abound in

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

the market. Many posters are experimental; some are rare promotional posters like door panel posters, lobby ca

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ds, screening tickets, heralds and promotional cards. Some posters are press posters from press kits, slides a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nd still kits, electronic press kits, campaigning book kits and ad sheets.

Posters are used for a variety of

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

promotional and communication purposes, and there are some that qualify as collectibles. Deciding on what is a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

collectible is purely an individual decision. However, there are a few standard parameters that are taken int

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

o consideration while deciding the collectible value of a poster. The demand for a particular poster, its age

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

(issue) and the condition of the particular poster (undamaged and unstained) are a few of the standard paramet

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ers applied. Limited editions are also valued by many people.

Posters are usually found with individual compa

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nies and distributors. NSS History, NSS Tags and Demise are a few of the companies that operate as poster dist

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ributors. Movie posters are also distributed by studios. Nowadays, some posters are auctioned as art pieces. A

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rt posters even make it to museums. There are many online options for those who aspire to be or are collectors

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Many organizations spend huge sums of money on staff training and development and yet many times the investment does not yield the desired results.

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