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With energy costs increasing every day, many contractors are not using this “energy crisis” as a valuable way to increase new

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

clients. Contractors, regardless if you are an HVAC contractor or a windows installer, can create a marketing angle and system

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

that utilizes this energy crisis, to promote your products and services that will benefit the homeowner in the long run.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

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As I am always telling my clients, educating your potential clients is the first step to having a long lasting relation

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ship. Simply replacing windows, installing a new furnace, or even adding on a new room, energy efficiency should be important.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Important enough that contractors need to emphasize this in their marketing materials.

Each marketing piece that yo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

u create, should promote the actual dollars they will be saving by using your specific services and products. For example, if

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

you are a full design remodeling contractor who occasionally does replacement windows, creating a marketing campaign for windo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ws, with the message that with the installation of energy efficient windows, will lower the homeowners utility bills, allowing

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

homeowners in the long run to expand their home, request more of your services or simply have lower monthly costs with an ene

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

gy efficient house.

A vital part of this energy efficient marketing is to educate not only your marketing departmen

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t, but also your sales staff. If your sales force “buys in” to the benefits of “energy efficiency” then it will take your mark

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

eting and closing ratio a little bit higher.

If you do not want to create your own marketing materials, then simply

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

get some public brochures and information in regards to energy efficiency. You can make these requests at http://www.energyst

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ar.gov/, or find articles in your trade magazines. Much like the way many contractors use Remodeling Magazine’s “Cost vs. Valu

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

” Report, there is tons of information on energy efficient savings. I know that Energy Star, actually has a monthly cost calcu

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

lation software that can help you demonstrate the savings of a specific product or service on a monthly basis.

Bes

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ides marketing materials, one of the best tools “right now”, is press releases. Energy crisis and high utility bills are all o

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ver the newspapers and media shows. If you write a press release, explaining how your services and products cut back on utilit

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

y bills, then you will have a higher chance of getting it printed, or even snag yourself some free air time on your local news

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Everyone is trying their luck on Ebay these days, with varying levels of success. Some spend countless hours of their time putting up auction after auction, running round trying to find profitable items to sell, and making some, but not much, profit. Others, meanwhile, seem to spend very little time working, yet seem to make a killing on Ebay. So what’s going on?!

Have you done as much art or design business as you wanted to this year? If not, take a look at these proven tips that can help

Travel brochures are more or less like other brochures but they contain visuals of higher quality, considering that they need to give the right feel and impact of the places they advertise and campaign for.

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