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Referrals are a great way of IT marketing. In this article, you'll learn how to ask for them.

The Question

The ke

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

y IT marketing question to ask your clients is “Do you know anyone else who could benefit from our services?” Write

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

it down on your hand. Write it down on your PDA. Look at it every morning before you talk to clients. Get very, ve

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ry used to asking that question. “Do you know anyone else in your circle of friends, family members, business assoc

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

iates, colleagues, vendors who could benefit from our services?”

IT Marketing: Teach Your Clients How to Recognize

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Potential Referrals

You need to train your good clients to recognize the telltale signs of someone needing your s

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ervices. For instance, they are on the phone and hear them complaining about their slow computers. Or they can't em

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ail back because their system is down again. Those are golden leads for you. You need to let your client know that

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

you would sincerely appreciate the referrals.

Create a Client Survey

Another way to get referrals is by surveyin

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

g your customers at least once a year. While doing so, you can ask them to list some people they know that might be

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

interested in your services.

You can also do something a little more regularly like a statement stuffer. A statem

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ent stuffer is a card or flier you put in with your invoices. This card talks about how you appreciate referrals an

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

d what kinds of businesses you work with and that they should keep you in mind.

Referral Rewards

If you want to k

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ind of grease the skids and get even more of this going, think about starting a formal referral program. Let them k

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

now that you will reward them for referrals that turn into customers. Some rewards could be:

o $100 credit on thei

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r account
o $100 gift check
o $100 to the charity of their choice

Rewarding clients for helping you wi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

th your IT marketing is a great way to get referrals. The key thing is, ask for referrals and ask for them often.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

The Bottom Line on IT Marketing

One of the best forms of relationship IT marketing is asking your current clients

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

for referrals to other businesses that can use your services.

Copyright MMI-MMVI, Small Biz Tech Talk. All Worldwi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

de Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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When you must take on employees for your business, you will have to go through the hiring process. After preliminary interviews, you should be able to narrow the field to three or four top candidates. And that is the time to do a little detective work to insure you have the right (and honest) employees coming in.

Management can create more wins by focusing on developing the people skills necessary to conduct business. With a click of the mouse, your satisfied client can leave to become someone else's satisfied client. Learn why this strategy can deliver more wins for your business management team.

When was the last time you got out from behind your desk and just wandered around your department or organization with no particular agenda in mind other than to just talk with the members of your department or organization? It is called MBWA.

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