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Are you planning a marketing survey in the near future and you are unsure how to get the best results? Here are ten time-tested tips that will dramatically improve your survey results:

Clearly define the surv

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ey’s purpose.

Usually surveys are conducted to gain information that will help make better decisions. What decisions do you hope to make using the survey results? What other goals will be met by conducting the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

survey? If your survey is used to collect information to assist you in your marketing efforts, clearly identify your marketing goals. Also, have specific plans for how you will use the data once it is collecte

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

d.

Use surveys that are brief and highly focused.

It is usually better to conduct a narrowly focused survey rather than a master survey covering many objectives. The best surveys take less than ten minutes to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

complete. A five minute survey focusing on information that will improve decision making is even better. Research shows that participation in surveys lasting more than ten minutes falls off dramatically. Includ

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e your most important questions and avoid those that are merely nice to know.

Keep your questions simple.

Simple concise questions are easier to understand and take less time to complete. Avoid jargon and acr

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

onyms. Make questions specific and direct. Avoid open-ended questions that lead to reader confusion or doubt.

Use closed-ended questions.

Closed-ended questions require specific answers or choices. Closed-end

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d questions can usually be answered with yes, no, or perhaps from multiple choices. Open-ended questions usually invite unique respondent answers. These qualitative answers might be helpful, but they require mo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

re time, are usually less precise, and are much harder to correlate.

Keep rating scale questions consistent.

Rating scales can be a useful way to collect and compare sets of data. In order to gain the respond

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ent's confidence and to avoid confusion, it is important to use consistent rating scales. If you use a 1-5 rating scale to indicate worst to best, or weak to strong, use 1-5 with directional consistency through

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ut your survey. Avoid higher rating values or reversing scale direction.

Order surveys logically.

If possible, keep your survey questions in logical order. It will help the respondent. It helps to include a b

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rief introduction, including the purpose of the survey. Proceed from there to the broader-based survey questions. Follow with questions that are narrower in scope. Demographic and sensitive data should be colle

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

cted near the end of the survey. If you need contact information, request that last.

Conduct a trial run.

You can avoid lots of mistakes and snags by pre-testing your survey on a sample audience or on co-work

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ers. Use your test audience to make sure that they properly interpret your questions and that they complete the survey in the desired time.

Consider your audience when sending out survey invitations.

Be sensi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ive to busy times of year or upcoming holidays. If your survey is targeted at employees, send the survey during business hours. Of the business days, Monday and Friday are statistically proven to be better days

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

for respondent to receive surveys.

Consider sending reminders to prospective participants.

Reminders may not always be appropriate, but they can be useful to help potential respondents remember to complete t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

he survey. Let’s face it. Potential participants are busy with priorities that they find more important than your survey. One or two reminders indicating why the survey is important might significantly boost yo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r results.

Offer an incentive.

If appropriate and available, consider offering incentives. Most people like the idea of being rewarded for investing their time in a survey. Well-conceived incentives can boost

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

survey results by as much as fifty percent. If you use incentives, make sure they are appropriate in value and type. Inappropriate incentives can lead to undesirable participation and respondent fabrication of

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

survey responses.

To conduct the best survey, one that will result in actionable information, used these simple tips. Your marketing surveys will result in higher response rates and in information you can use

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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