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You’ve heard the expression--The devil’s in the details. This is especially applicable to trade show exhibiting where success hinges on all the big and little things that constitute a trade show appearance.

The process starts with

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the obvious: selecting the right trade shows to attend; designing a high quality exhibit booth to properly portray your company; and arranging to get the trade show display to the exhibit floor on time.

Your trade show exhibit buil

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

der has the expertise to help you make your event a success. But it can often be any one of the following pesky details relating to trade show services, which, if overlooked, can undermine an otherwise well-planned trade show experi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nce.

Here are ten key recommendations from “Tips & Techniques for Exhibiting Success” by Nomadic Display:

1. Study the exhibitor service manual. The manual is the key to what you need to know about each trade show. As every show

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

has its own set of rules, regulations and deadlines, carefully examine the manual’s information. Read the fine print in exhibitor instructions, delivery information and trade show services contracts. Complete the required registrat

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

on and services order forms accurately and retain copies for future reference.

2. Make a list of all the trade show services you need. If you plan for your display requirements and order well in advance, you will avoid those costly

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

last minute services that can play havoc with your trade show budget. Make decisions about the extra utilities you need, as well as carpeting, furniture, cleaning and security.

3. Understand the trade show floor plan. Analyze the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

exhibit hall floor plan and your booth location in respect to traffic flow and proximity to food courts, service entrances and sound system equipment. Examine plan specifications, however small, indicating ceiling heights, pillar l

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

cations, even heating and air conditioning ducting.

4. Identify utility sources. Contact the exhibit builder to determine how much electrical power you will need for your display. Always make provisions for backup utilities to gua

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rantee that your power-driven components will function dependably. Check the trade show floor plan to find out where the utility ports are located with relation to your space.

5. Understand drayage. Drayage involves delivering you

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

display materials from the loading dock to their assigned space, removing empty crates, returning the crates at the end of the show and transporting the re-crated materials back to the dock. Save money by consolidating all equipmen

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t and containers as part of one single shipment.

6. Arrange for adequate carpeting. Install your utilities first before laying the carpet to reduce the number of carpet cuts for electrical outlets. Remember to order enough carpet

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

to cover the bare concrete strip between the display and the aisle. Order a decent quality carpet and underlayment. Your trade show booth staff’s feet will appreciate it at the end of the day.

7. Allow extra time for customs if yo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r company is shipping an exhibit overseas. You need the correct documentation for your container contents, which may be opened and inspected at a port of entry. Use a reliable custom house broker or freight forwarder to coordinate

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

arrangements and keep you posted as to the progress of your shipment.

8. Get to know your trade show services representatives. These are the folks employed by the exhibition organization who are paid to be helpful contacts for exhi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

itors. They can be of great value to you by fielding your questions and finding ready solutions to any problems you encounter at the trade show.

9. Know how best to work with union labor. As union rules differ in each city, be su

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

re to read the showplace manual to learn what union rules, regulations and charges apply. If you have questions, contact the trade show management or the service contractor. Consider engaging your trade show exhibit display house

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

to provide installation supervision in order to arrange for a problem-free setup.

10. Bring all important trade show related files, contracts and paperwork to the trade show. This includes copies of trade show floor plans, exhibit

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nstallation service orders, tracking documents for all shipments, contact names, phone, fax and email numbers.

Remember that attention to the myriad details of trade show planning and execution can make or break your tra

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

de show appearance. It is important that you are familiar with the trade show rules. Call upon the expertise of your exhibit builder and show services representatives to help you have a successful and seamless trade show experience

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Close your eyes for a moment and think of the smell of freshly baked bread – what does that wonderful warm smell remind you of? Perhaps it takes you back in time to your childhood, to Sunday mornings when you used to walk down to the corner bakery to buy a fresh loaf dusted with flour. In the same way that an everyday aroma can instantly take us to another place and time in our minds and remind us of people and places, so too is it possible to associate your brand with an aroma in the minds of your customers and clients.

Do you know what to ask for when you face a job loss? These 3 points can be negotiated at this difficult time.

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