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Ask yourself these questions. Would you be willing to invest less than $100 and a few hours of your time - I don't know how many, maybe 3, or 4 at most - if the return on that investment was a measurably better understanding of what your customers wanted from you? If you could come up with a few

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

simple, but specific things to do that would raise the impression your customers have about you a couple of notches and make them want to buy more from you, wouldn't you do that? If you could easily find out what customers were really thinking, wouldn't you make the effort to do it?

Sometimes it

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s hard to know the "hot buttons" that customers have. They're usually patient, or at least polite. They walk away with their expectations having been met (kind of). They might come back and purchase from you again, if they don't have to go too far out of their way. But, perhaps you didn't knock t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

he ball out of the park with that last interaction and are asking yourself how you can make it better next time, or at least have a little better feeling about what your customer was thinking.

Using online surveys can give you the answers you want to the questions above. You'll need to be willin

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

to invest a little time and effort in the process, but it's inexpensive, there are several good sites out there that will make the process easy, both for you and your customers, and the dividends from doing it can be huge. You’ll have much better information about what your customers think of yo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

u, how they perceive your products, service, and process, and what they want to see you do in the future.

There are many web sites for surveying customers that can do just about anything that you want them to accomplish - I'll compare a couple of them here, but reviewing all of these sites is fa

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

beyond the scope of this article. The costs of the ones I looked at range from $19.95 a month to thousands of dollars. Some allow you to use their process free for limited surveys (although, these may be sufficient for many things.) Some have sales and customer service reps available to help you

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

; others limit their assistance to e-mail responses to your questions. Some require a software download, while you do everything online with others. Some are just simple online survey services, while others want to sell you consulting and other services.

Two of the sites I would encourage you to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

look at are Survey Monkey ("Intelligent survey software for serious primates of all species") and Zoomerang. Survey Monkey charges $19.95 a month or $200 for a one year subscription and will let you use the site free for surveys limited to 10 questions and 100 responses. They collect and display

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

responses to your survey that can be viewed online at any time, but their customer service is limited to e-mail communications. To get a quick overview of how their process works, I'd recommend doing the following. On the Home Page, look at the Survey Example, Report Example, and the Types Of Que

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

tions that you can ask. Then log in (they require a very minimum amount of information). Finally, go to New Survey on the menu bar at the top of the home page and set up a two, or three question survey to see how it works. (It won't cost you anything.) You’ll want to look a little further, if you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

decide to use the service, but this will give you a good overview and will only take ten, or fifteen minutes.

Zoomerang charges $599 per year, but has its own free version for surveys limited to 10 days and 100 responses. (When I asked, I also found you can purchase the service for 1 month for

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

75.) They provide reporting that is similar to Survey Monkey's, but have telephone customer support available for customers (which, presumably is why they charge more). Similar to Survey Monkey, you can look at several examples from the Home Page, but you'll want to log in and create a survey to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

really see how it works; and, again, it's a free process and won't take that much time.

Online surveys can help you answer a variety of different questions - the only significant limitations are your imagination in figuring out what to use them for and the number of times you can ask any group (

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ustomers, suppliers, employees, etc.) to involve themselves. What did your customers think of their last interaction with you? Will they purchase from you again? What do they want you to do for them in the future? What are their perceptions of the products, or services that you provide and the se

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rvice you give them? What can you do differently to improve the customer experience they have? How do they compare you to your competitors? The list is virtually endless.

Developing the actual survey questions will probably be the most challenging part of the process; there is both art and scien

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e to this and there is a whole industry built around conducting surveys and analyzing the results. But, if you know what you want to accomplish and you’re prepared to act on the information you get, a simple, very short survey can get you what you need to have. People are not going to be willing

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

to spend more than 10 minutes completing a survey anyway and, if you limit the survey to between 10 and 20 questions, you can obtain information that you need to have without being obtrusive and asking people to spend a lot of their time doing it.

Too often businesses rely on their "gut feel" of

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

what customers think of them. If you mean what you inevitably say about trying to provide value to your customers, you have to ask what it means to them! The key to creating value is not what you think it means, it's finding out how customers define it. Using online surveys is not hard to do. You

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

will have to invest a little of your time thinking through and setting up the process, but, when you do, you'll have a feedback channel that customers will find easy to use and that will help you take some of the steps to increase your sales and provide genuinely better service to your customers

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Branding expert Jerry Robinson has developed an online solution that alleviates branding headaches for brand owners and project team members.

Recent studies have shown that industrial supervisors are working at less than 60 % of their potential. Basic management skills training is guaranteed to change all this and at such little cost...

Over 3 of my meetings with 3 business owners last week, what really shocked me was how uncommon common sense was. 2 out of 3 I spoke to do not know what is the most important thing in their business. They keep on trying on other things that are not important. As we know, every business has ONE most important thing in their particular industry. You need to do well in your most important thing and the rest will take care of itself.

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