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There are many benefits you and your business can reap from publishing your own newsletter.

1. Keeping In Touch -- Your customers and clients are the lifeblood of

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

your business. What better way to stay in touch with your existing customers than through a newsletter? A newsletter allows you to add personal touches to your rela

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ionship and celebrate milestones, both your own and your client's. In addition to furthering your relationship with your clients, a newsletter can also allow you to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

introduce new products, offer special sales or discounts to your existing client base, and encourage referrals.

2. Hook In New Customers -- Unless they have an imm

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

diate need or came to you through a powerful referral, most potential customers won't buy right away. Often they will shop around and compare which means you will l

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ikely never see them again. However if you have a free newsletter that offers interested clients the opportunity to learn more about you, your business, and your pr

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ducts for free and they can also learn more about your interaction with your existing customers. A newsletter can be a very simple strategy to turn a one-time visit

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

r into a lifetime customer.

3. Establish Your Expertise -- No one knows more about your business than you do which makes you an expert. Likely the construction of

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

our own business has further left you with a great deal of expertise in your field. Share your nuggets of knowledge through your newsletter to deepen your relations

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hip with your existing customers and convince potential customers that you are the answer to their problems.

Now that I have convinced you that you need to publish

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

your own newsletter, I want to go over a few questions that budding editors and publishers always ask.

What exactly is an electronic newsletter?

Just like their p

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

per counterparts, electronic newsletters deliver written messages usually relating to a common theme or topic. The main difference is that an electronic newsletter

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ranscends paper and ink and most likely only ever exists on a computer screen.

Some electronic newsletter are delivered only via email while others are delivered o

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nly on the web. Most are delivered in some combination of the two. Most of my ezines and newsletters are delivered via email but also available immediately via web

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

age (or rather blog page) and RSS feed.

You can choose the method is most suited to you and your audience.

How do you publish an electronic newsletter?

It is muc

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

easier to start publication of your own electronic newsletter than it is to start up a print publication. You simply need to decide on a topic, name your publicati

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n and start writing. It is easy to find an audience (beyond your own customer base if you choose) through the various ezine and newsletter directories around the in

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ternet as well as going directly to the source, for example discussion boards for people interested in your topic.

You will need to determine a delivery method, wh

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ch means most likely setting up your own web site or page on your existing web site; creating an archive for your issues once they are created, which could mean set

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ing up a blog; and tracking your readers, which likely means setting up a mailing or autoresponder service. However you can use free tools to do any of these things

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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We've all seen it, we've all been subjected to it... The sales person that for some unknown reason wants to lose their customer. So if you have too many customers and don't want to win any new ones, take a look at these easy steps to be sure they are driven away.

Do you practice strategic thinking in your marketing efforts? Do you develop client-retention strategies, in addition to strategies to gain new clients? If you answered NO to these questions, you may want to rethink the way you are doing your marketing. My experience indicates that a strategic approach to client retention is underutilized and therefore a great deal of energy, time, talent and money is being wasted in marketing efforts seeking new clients and ignoring or giving “second rate” efforts to retaining existing clients. Do you practice strategic thinking in your marketing efforts? Do you develop client-retention strategies, in addition to strategies to gain new clients? If you answered NO to these questions, you may want to rethink the way you are doing your marketing. My experience indicates that a strategic approach to client retention is underutilized and therefore a great deal of energy, time, talent and money is being wasted in marketing efforts seeking new clients and ignoring or giving “second rate” efforts to retaining existing clients.

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