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For the last week I’ve been listening to a 27 hour-long marketing seminar that was recorded back in 2000 and it is very interesting how the little things just pop out at you when you spend so much time immersed in a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

topic.

Now I don’t expect all of you to spend your time immersed in marketing the way Travis and I do on a daily basis, day-after-day.

BUT I do expect you to take the advice we give you because we’re boiling it dow

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

n for you and hopefully making you think about things you wouldn’t have thought about otherwise, challenging you to do things you wouldn’t normally do and making your brain work in ways it doesn’t naturally.

But whi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e listening I was reminded of something so simple and so critical to your marketing and business success that I don’t know if we’ve mentioned here before. I at least know I haven’t made a BIG enough deal about here.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

At this seminar they were only scratching the surface of this concept…but today it is essential and if you aren’t doing it you need to start immediately and if you are doing it congratulations.

If you are or aren’t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

doing it you need to start utilizing it to it’s fullest potential.

So I’m sure you’re asking yourself…”Jimmy, what are you talking about??”

I’m talking about effectively and systematically collecting your prospect

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

and customers contact information – Including email address.

Many people who market online understand this concept. But many small businesses we encounter do not get the power of this.

It’s just as important if yo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

u are a bricks-and-mortar business to do this as it is if you only operate an e-business. You need to be actively creating a database.

You’re database is GOLD JERRY!

Many businesses collect their customer’s contact

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

info when they buy something and so do a good job at keeping it current and in a usable state and most don’t even do that. But just as important as keeping your customer’s data you also need to keep you prospect’s i

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

formation.

If a lead calls up on the phone you have to have a system that collects their information. Ever notice how when ever you buy anything at RadioShack they always ask for your full address? They collect the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

information vigorously.

In the very least you want a prospect’s email address and their permission to send them stuff in the future. It is imperative and can quadruple the effectiveness of your marketing and signifi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

cantly impact your bottom-line.

So here’s the big question…

How do you get it the info? You need to have a system that allows you to get at least the email of every prospect that calls, comes into your location or

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ou run into in public. You need something to exchange for their permission to market to them in the future. No one is really going to give you their most valuable possession (their attention and time) for nothing.

S

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o if you are going to have a snowballs chance in hell on getting them to give you their contact info and in turn their attention and permission to create an open dialogue and relationship you better have something th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ey want.

In steps information and the concept of giving value first.

We’ve all heard of added value after the sale right?

Travis and I think that is BULL… You are rewarded for the value you deliver to the market p

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ace in conjunction with what you do potentially better than anyone else. And you have to deliver that value FIRST – Before a sale is ever made.

That’s how you get people attention and permission and create relations

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hips and customers for life. That’s how you create raving fans that recommend you and talk about you to others. That’s how you get more referrals then you can handle and that’s how you can harness the power of that a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ll elusive, best-marketing-on-the-planet-because-it’s-free Word Of Mouth Advertising.

But it all starts with rabidly pursuing and making it TOP priority to collect the contact info (especially email) of all the pros

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ects you ever come in contact with. With email you can market to them for free in the future.

But the second part is that you list has to be kept up-to-date and organized (that’s another post in and of itself).

We

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

discuss this concept in more detail in our “Small Business Owners Guide To The Galaxy: Jim and Travis’ Super Stellar, Out of this World, Step by Step Guide To Generating Leads, Attracting Customers, and Making Sales.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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