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Writing a good invitation is vital for the success of your survey!

1. The title of t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

he email should be short, convey your message and incite some interest on the respondent’s p

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

art. Look at it from the respondent’s point of view.
2. Identify who you are and how y

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ou have their email address. Remind them if necessary, that they are a member of your list,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

roup or that they have agreed to participate.
3. Briefly tell them what the survey is

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

about, how long the survey will take and why they should participate. An incentive ($$) is a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

lways a good idea. If there is an incentive, tell them what it is.
4. If there is a dra

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ing put a link to the Rules / Legal page. Tell them you will publish the winners and do that

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

when the study is done.
5. Put the link on separate lines with a space above and below

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

. Give them instructions on what to do if clicking on the link in their email does not work.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

6. Use plain text (.txt), not HTML. Keep the line spacing at about half screen or abou

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t 65 characters in length. Long wrap around sentences do not look good full screen.
7.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Give a name and number where someone can be reached if they have problems.
8. Promise t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hem anonymity and keep your word.
9. Test, test, test before sending.

DO NOT:

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

. Spam (send without permission).
2. Use esoteric language that is specific to your com

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

pany or project.
3. Apologize for anything, length of survey, etc.
4. Assume they

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

don’t want to do the survey.
5. Be overly wordy; keep it short and concise.
6. Hav

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

a superior OR subservient attitude. You are asking politely for their time.
7. Write i

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t in your Word Processor and expect to “translate” to email. Email is slightly different and

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

is “Viewed” not held in your hand and read. Best to write it directly in your email program

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/28356/diggit-How-to-Write-an-Email-Invitation-to-a-Web-Based-Survey.html">How to Write an Email Invitation to a Web Based Survey</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/28356/diggit-How-to-Write-an-Email-Invitation-to-a-Web-Based-Survey.html]How to Write an Email Invitation to a Web Based Survey[/url]

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If what we want is a long-term relationship with our customers -- and no sane business person wants anything else -- then we must be worthy of the customer's choice to spend his or her money on our products and services. We must offer them something they perceive to be of unique value, and we must deliver on the promise implicit in that value.

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