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HTML email messages are gaining popularity, especially in newsletters. As more recipients ar

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e able to properly support this email type, there are fewer compatibility issues. Here are s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

me techniques that can help to improve the way your HTML messages appear.

Picking Font T

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

pes

Authoring your email in HTML does make it tempting to use any one of a zillion diff

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

erent fonts, but results show that the best fonts for marketing messages and readability are

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

basic. Stick to text fonts that are 10 or 12 point, in either Verdana, Arial or Times New Ro

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

an for your message.

Backgrounds

Professional business messages look best when text

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

is displayed on a clean white background. Anything else runs the risk of distracting from t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e messages content and can make it difficult to read. The wrong backgrounds can really cheap

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n the image of the email piece.

Words vs. Graphics

The most effective messages use

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

raphics sparingly. Don't overdo it with graphics. Believe it or not, well-written copy beats

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

out slick graphics in most cases. The exception to this rule is email that needs to show pr

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ducts or catalogue items. Otherwise, in most business-to-business scenarios, use graphics to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

accentuate your message, but not as the focal point of your message.

The Bottom Line

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

The formatting tips discussed in this article are discussed further in my book, Killer Ema

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

l Marketing. These tips help to improve your message readability, compatibility and aesthet

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

cs. The guidelines set forth in this article are considered standards by many, but your list

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rental house may have their own formatting requirements. Be sure to check with your represe

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tative.

Properly formatting your messages prior to sending them to your list broker or the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ompany that will do the mailing can also help you avoid delays and will improve your results

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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BB link (for phorums):
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This article elucidates the difference between a sole trader and a limited company by giving the meaning of each and then listing out the distinguishing characteristics in terms of ownership, liability, risk and profit etc.

Customer service is important in any type of business and is also important in private education. Customer service in public schools is nonexistent compared to that of the average business. In a private school, which is often run very similar to a business they need to be cognizant of the fact that community goodwill, public-relations and great customer service is paramount in their success.

Medical billing of claims electronically sends a great deal of information. The FA0 record contains the bulk of this info. We review fields 19 through 28 in this installment.

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