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Digg It - Enlightened AIDA Marketing for Photographers
Enlightened AIDA Marketing for Photographers
By Chuck Groot
AIDA = tried but true, the famous formula that makes your ads, your advertising literature, your marketing work.
Attention – you must get your reader or listeners attention. We forget that we are not dealing w
By Chuck Groot
AIDA = tried but true, the famous formula that makes your ads, your advertising literature, your marketing work.
Attention – you must get your reader or listeners attention. We forget that we are not dealing w
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ith a captive audience; people are allowing us in to their heads. So in order to get them to pay attention to what we have to say, we need to get their attention. The best way to do this is with a snappy, hard-hitting, headline. One way I work on getting headlines is by writing at leas
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
twenty down on a piece of paper. After the first five or six it gets really hard but eventually, the cream will rise to the top and by the twentieth I have a winner.
Are you walls picture poor? Is your house crying out to be made a home? Pictures so crisp you can smell the bacon
Are you walls picture poor? Is your house crying out to be made a home? Pictures so crisp you can smell the bacon
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
Art directors will never forget your face
Interest – once the prospective client has been enticed by the bait so to speak, we need to keep their interest. Tell a story about your product, you should mention every benefit, every detail that sets you apart, everything that
Interest – once the prospective client has been enticed by the bait so to speak, we need to keep their interest. Tell a story about your product, you should mention every benefit, every detail that sets you apart, everything that
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ould entice you to buy from you. Often you have only one chance with this particular customer.
“The house may not have been crying but Mrs. Schmidt certainly was. Her one and only son just got married and now that he had moved with his beautiful bride to his new posting she spends
“The house may not have been crying but Mrs. Schmidt certainly was. Her one and only son just got married and now that he had moved with his beautiful bride to his new posting she spends
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ours gazing at the pictures we took.
A month after the wedding she wrote us and said that every time she looks at the beautiful portraits we created it’s as if she relives the entire wedding day all over again.
Dear Mr. Groot,
Thank you, thank you, and thank you. The portraits of W
A month after the wedding she wrote us and said that every time she looks at the beautiful portraits we created it’s as if she relives the entire wedding day all over again.
Dear Mr. Groot,
Thank you, thank you, and thank you. The portraits of W
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
olfgang and Sarah are of such high quality and so real, that I feel the warmth of the hugs, I can taste the food, I can hear the music, I can see the couple walking down the garden path, and the emotion of the love caught in each picture carries me back to my own wedding.
And I must s
And I must s
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
y that the album itself is so beautiful I have never ever seen anything like it. But I must say that I am most impressed with you and your staff and how you conducted yourselves on the day of the wedding. I couldn’t believe how professional you looked, how efficient you performed, and
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ow each and every shot you created was like a mini love story.
Also the level of service before, during, and after the wedding was far beyond that of any company that I had ever dealt with. I love my parent’s album and would highly recommend Old Masters Studio to anyone.
Sincerely,
Also the level of service before, during, and after the wedding was far beyond that of any company that I had ever dealt with. I love my parent’s album and would highly recommend Old Masters Studio to anyone.
Sincerely,
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
Hildegard Schmidt”
Desire - Make it irresistible for a customer to patronize you by offering such risk free trial propositions – along with such generous guarantees and bonuses – that the customer has nothing to lose and everything to gain. Give the trial propositions as an
Desire - Make it irresistible for a customer to patronize you by offering such risk free trial propositions – along with such generous guarantees and bonuses – that the customer has nothing to lose and everything to gain. Give the trial propositions as an
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
inducement as well as a free “gift” for their trouble.
“ We are only as good as our last portrait session. Each and every wedding that we photograph gets our total undivided care and attention, to that end we only photograph 40 weddings a year and usually get booked up to two years
“ We are only as good as our last portrait session. Each and every wedding that we photograph gets our total undivided care and attention, to that end we only photograph 40 weddings a year and usually get booked up to two years
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
in advance. Your wedding is important to us, so in order for us to deserve your friendship we would like to offer you an:
Engagement Portrait Session valued at $ 100.00 absolutely free.
Just to try us out and see if you like working with us. We will spend an hour taking a variety of
Engagement Portrait Session valued at $ 100.00 absolutely free.
Just to try us out and see if you like working with us. We will spend an hour taking a variety of
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
beautiful portraits of you and your loved one, capturing the love that flows between you.
And as a special gift we would like to give you our signature…
Old Master 8x10 portrait valued at $ 49.95
At that time we will be glad to present to you, at no cost or obligation, our array of
And as a special gift we would like to give you our signature…
Old Master 8x10 portrait valued at $ 49.95
At that time we will be glad to present to you, at no cost or obligation, our array of
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
edding services. We have prices and payment plans to fit every budget. With a guarantee that if you are not 100% happy with your photographs we will give you all of your money back - 100% - no hassles, no questions. “
Action – Lead your customer to action. People are silent
Action – Lead your customer to action. People are silent
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
y begging to be led. Tell them exactly how to buy.
“ Call 592-7707 right now to book your first consultation. If you wait, your wedding date might be booked. Can you afford to take that chance with the single most important day of your life? Why wait, you have nothing to lose? Cal
“ Call 592-7707 right now to book your first consultation. If you wait, your wedding date might be booked. Can you afford to take that chance with the single most important day of your life? Why wait, you have nothing to lose? Cal
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
l 595-7707
Old Masters Studio
1234 Your Drive
Weddingsville, BC, V8V 2S2
250 595-7707
www.oldmastersstudio.com”
P.S.
Bring this note with you when you come and you will receive a special bonus gift.
Easy to do marketing activity; create a letter like the one above and bring
P.S.
Bring this note with you when you come and you will receive a special bonus gift.
Easy to do marketing activity; create a letter like the one above and bring
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
it to five (5) complimentary businesses (florist, jeweler, hotel, church etc) and ask them to hand it out to the next couple that comes to them to talk about their wedding. Make sure that when you printout the letters somewhere on the bottom of the page in little letters or a code you
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
dentify where the letter came from. (i.e. St. Josephs Parish might be 10-18-04-1 the date you brought the letter and St. Joes is number one on your business tracking guide) and explain that for each customer that comes to you with this letter you will give them $50 to do whatever they
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
wish with it. (This is important if you go to a church, because the clergy may have a problem taking the money for them selves but will gladly give out the letter and use the money for the poor box).
Marketing does work. You must market yourself everyday by way of an ad in the newspap
Marketing does work. You must market yourself everyday by way of an ad in the newspap
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
r, a magazine, a direct mail piece, your website, your email list, your telephone directory, or your business card etc. You must have your name, address, phone number, and web address on every piece of literature you hand out.
If you have any questions email Chuck at chuckgroot@shaw.c
If you have any questions email Chuck at chuckgroot@shaw.c
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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