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Digg It - Travel Trade Show Marketing - Top 10 Tips for Success
If you have or are considering investing in trade show marketing, you need to ask yourself
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
these important questions.
The questions, guidance and resources that follow are guarante
The questions, guidance and resources that follow are guarante
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
d to save you $1,000.00's in wasted travel marketing and precious promotional time.
1. Have y
1. Have y
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ou spent more then $3,000 in trade show marketing & exhibiting?
2. Were your new prospects an
2. Were your new prospects an
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
sales results less then you expected?
3. Did you leave the show tired and exhausted?
4. Did
3. Did you leave the show tired and exhausted?
4. Did
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
you arrive at the trade show just in time to set up?
5. Were you under-staffed in your booth
5. Were you under-staffed in your booth
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
6. You have exhibited less than 5 times?
7. Are you questioning whether you will ever exhib
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
it again?
If you answered YES to any of these questions, you need to read these top 10
If you answered YES to any of these questions, you need to read these top 10
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
strategies to increase your trade show marketing success.
Trade Show Marketing Fact
T
Trade Show Marketing Fact
T
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
he majority of companies and destinations I see exhibiting at trade shows do a terrible job. T
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ese same under-performing companies then complain to show management that it was management’s
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ault they did not sell more.
Usually these same poor promoters wonder why their sales stink,
Usually these same poor promoters wonder why their sales stink,
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
… and it’s usually not just at the trade shows.
Trade show marketing done properly can be not
Trade show marketing done properly can be not
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
only fun, but also highly profitable! There are few marketing venues where you can have lots o
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
f personal conversations with qualified prospects, who are looking for what you are promoting.
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
That is if you follow these 10 Commandments.
Follow the link in the authors resource box to
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
get the profitable trade show success tips. Be sure to check out the 1-hour trade show audio s
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
minar you can download to quickly advance your knowledge and profits.
Apply these simple, tra
Apply these simple, tra
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
de show marketing tips and prosper.
If you choose not to read and these 10 timeless trade sho
If you choose not to read and these 10 timeless trade sho
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
tips and training resources I’ll bet you answered “yes to at least 5 of the 7 questions above
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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