Tags |
|
|
Links |
|
|
Digg It - Strategy and Tactics in Marketing
Most companies only operate on a tactical level. This amounts to the boss going to the staff and saying “Go get more business.” It’s been sa
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
id that more sales will cure almost any business problem. While this is true, the strategic business will be set up in such a way that every
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
tactic implemented will drive sales and gain ground on achieving the over-all strategic goals. When a sale is made it’s a great moment! Howe
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
er as soon as the deal is done you are OUT OF BUSINESS. You now have to get out there and chase the next sale and the next sale and the next
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ad infinitum! Let's define strategy...
If a military commander decides to “disrupt the enemy’s supply line that’s strategy. When he says w
If a military commander decides to “disrupt the enemy’s supply line that’s strategy. When he says w
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
’ll place mines in the enemy’s shipping lanes that’s a tactic. If however you have properly strategically positioned your company in the mar
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ketplace you will experience the joy of having your customers come to you. They will seek you out as the obvious choice to serve their needs
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
Strategy is the element that will allow you to get the most leverage possible out of all your efforts. It’s the power of focus upon the lo
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
g term success of your operation. What’s the strategic objective of each tactical effort? What is the ultimate accomplishment or ultimate po
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ition you want in the market, and how do your tactical efforts support that?
Strategy is, in effect the defining framework upon which one h
Strategy is, in effect the defining framework upon which one h
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ngs all tactical efforts. This document is presented with it’s intent to begin to define strategic planning where it relates to marketing an
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
d business development. It is by no means considered to be complete or all encompassing. “Blessed are the flexible, for they shall not be be
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
t out of shape”
Shape strategy with the following factors……..
1. What is the ultimate perception you would like your customers and potenti
1. What is the ultimate perception you would like your customers and potenti
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
l customers to have about your company? (Mission Statement?)
2. Who are your customers?
3. Where do your customers come from?
4. What is
2. Who are your customers?
3. Where do your customers come from?
4. What is
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
eing sold? (The buyer only buys what the product or service does for them)
5. Who is doing the selling?
6. How are you paid?
7. What is y
5. Who is doing the selling?
6. How are you paid?
7. What is y
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ur potential customer’s buying criteria?
ALL other considerations fall under these seven factors. Some of those other considerations can be
ALL other considerations fall under these seven factors. Some of those other considerations can be
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
strategic but as a rule they are tactical. Competition?-goes under criteria. Public awareness?-Where do customers come from? Product benefi
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
s?-What is being sold? And on and on. By always defining the strategic goal of any tactic you can expect to develop a synergistic effect or
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
omentum in your business results. Allow yourself the special luxury that arises when you no longer have to chase the next sale and the next
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ale
By focusing on these seven factors we can preempt our competitors, and re-position ourselves as the premier provider in our marketplace
By focusing on these seven factors we can preempt our competitors, and re-position ourselves as the premier provider in our marketplace
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/28373/diggit-Strategy-and-Tactics-in-Marketing.html">Strategy and Tactics in Marketing</a>
BB link (for phorums):
[url=http://www.diggit.org.ua/article/28373/diggit-Strategy-and-Tactics-in-Marketing.html]Strategy and Tactics in Marketing[/url]
Related Articles:
Performance Appraisals - The 5 Biggest Mistakes Managers Make And How To Avoid Them
Bookmark it:
|