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I knew from the first moment I saw his card that I had to talk to the person who left it for me. Why did I feel so strongly about it?

We

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ll, for a start, it made me laugh. Nothing is as important as being alive, so enjoy it while you can: “Carpe Diem”. We’ve all heard it sa

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

id, but how many of us really know much about it? Where it came from, or who said it?

“Carpe Diem”: the famous advice “Seize the Day” is

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

from Horace’s Odes. (Odes in Horace’s case, being his thoughts on lots of different things). The full thought is: “Carpe diem, quam minim

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

um credula postero”, which may be translated as: “Enjoy today, trusting little in tomorrow.”

Thus, “carpe diem” from ancient times until

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

now has been advice expressed in many different ways, e.g. eat drink and be merry, for tomorrow we die; make hay while the sun shines; en

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

joy yourself, it’s later than you think. Or in 2006: “Life’s a bitch – and then you die.”

Anybody who can make me laugh in the middle of

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

my business day is someone I want to associate with, I can tell you.

The other reason I wanted so much to see the person who called and

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

left the card, was that I needed to give it back to him. In selling, they say that the best way to succeed is by giving someone what they

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

want. Because, in doing so, you’re fulfilling a need – or at least, what your potential buyer perceives as a need. (The latter being the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

reason why so much advertising is designed to create a perceived need). And this guy had certainly created a need for me to see him, simp

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ly by leaving his card!

I guess the third reason is that curiosity, as they say, killed the cat. How many of us respond to something sim

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ly because our curiosity is aroused? I freely confess that I do. The need to know is one of our strongest, human urges – some would say w

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

eakness.

(No reading ahead, please!)

For sure, curiosity has been the downfall of many an otherwise, over-cautious individual. I wanted

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

to know not just who he was, but who had designed the card; what the person looked like who had presented it; and whether he meant what h

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e said – sorry, no, that last bit isn’t true! I knew he didn’t mean it. He couldn’t possibly mean it.

So, it made me laugh; it aroused m

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

curiosity; and it achieved its primary objective: it made me want to see him. What did his card say? Well, his name, business address an

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

d contact details were on one side. On the other side however, it read:

(The first two words were handwritten – the rest of the message

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

as printed on the card.)

“Dear Hilary,

I would like to go to bed with you. If the answer is yes, please keep this card. If the answer i

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s no, please return it – as I am running out of cards.”

What card does he use, you might ask, when the recipient is a fellow male . . .

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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An effective logo can help your business create a unique identity. But the decision whether to have one or not, shouldn’t be made by your advertising media rep. It stems from a different need.

All it takes sometimes is a little extra care to set your business apart from the competition. If you can't differentiate in other ways, try truly good service.

Customer Service is not as simple as students may surmise. But that does not mean that any business cannot at least improve upon their customer service. I suppose there is a book called; Customer Service for Dummies. And if you want to improve your customer service skills and you think you are a dumb dumb then let me offer a few tips on things you can do to make your current customer service even better.

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