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The harsh reality is that most people who visit your web site for the first time won’t buy anything at all. Even if they do stick around, it usually takes a few visits or contacts for anything

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

to happen.

They need to get to know you. They need to get to know your product or service. And this can take time, especially if a large exchange of money is involved.

To get them to return, yo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

u need to get those visitors to volunteer their contact information to you. Once they opt-in to your mailing list, there are dozens—even hundreds—of ways you can politely keep in touch and enco

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rage them to return over and over again.

But people aren’t that freewheeling with their personal information these days. So give them something they can use in exchange for a little of their i

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nformation. And make your offer so prominent on your home page, that they can’t miss it and would be crazy not to take you up on it.

There are a variety of approaches you can take to make this

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

happen. The key is just to give them something of value for free so they have no reservations about releasing some contact information.

Here are 7 ideas to get you started.

1. Offer inform

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ation. Everybody likes to learn something new, especially if it can give them a leg up in their business. So take something of value that you know and package it into a free report.

It do

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

sn’t have to be long and involved. The topic just needs to be enticing enough for your visitors to want to read. In exchange for their information, let your visitors download the report as a PD

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

F. Even better, offer to mail it to them if they will supply their physical address.

2. Offer a newsletter. I know first hand that people are more than willing to share their informati

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n to subscribe to a newsletter that interests them. And if you keep providing useful information, they’ll stick with you for years to come.

3. Offer a consultation. If you’re in a servi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ce- based business, exchange a chunk of your time and expertise. I offer a complementary 20-minute consultation for new prospects. One of my clients is a personal trainer who offers a fitness

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

evaluation to serious inquiries. You get the idea. The time spent on the consultations is often nothing compared to the dividends the contact information can pay in the long run.

4. Offer

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

demo. If you have a product-based business, find a way for your prospects to get a demo in exchange for their information. Software trials can be easily downloaded off of a website. Or i

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n exchange for a physical address, you can send an informational DVD or videotape.

5. Offer faster shipping. Tell your visitors to opt-in and their first order will get overnight shipp

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ng on the house. This might require some backend work, but it’s nothing a good shopping cart system can’t handle.

6. Offer a catalog. No matter how much the Internet invades our lives,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

people still enjoy the experience of a physical product catalog. It’s just too hard to “curl up” with a web site, no matter how interesting it is. But visitors will spend the time to get cozy

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ith a catalog if they like what's inside.

7. Offer a brochure. This falls along the same lines as the catalog, and it gives you a chance to really go into detail selling your product or

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

service. Best of all, a brochure might end up sitting on a prospect’s desk for days at a time— a constant reminder to get back in touch with you and place an order. Or it could just as easily

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

get passed along to a friend or colleague.

The importance of your mailing list cannot be overstated. These are people who have expressed interest in your products or services, and invited you to

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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