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Here is a helpful exercise on how to research and prepare promotional marketing materials to bring the right people to your business. When I do this

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

exercise with my marketing students, we always have a lively conversation that not only sparks solutions but also leaves participants feeling enthu

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

sed, inspired, even excited about showing up in the marketplace. The themes we explore and the fun we have doing this exercise are so central to an

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

authentic approach to small business marketing that I have decided to highlight them in this article.

First, let us stipulate that somewhere in the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

world there are prospective clients or customers who will fit you and your work "just right." (If this does not feel true for you yet, then you hav

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e work to do. Perhaps you need training, practice, or mentoring before you can attract "just right" customers. Or perhaps, like I did with my art bu

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

siness, you are trying to make an avocation into a vocation. For now, let us assume that you are in the right business with the right skills.)

Seco

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nd, let us assume that "just right" clients are those who get great value from working with you just the way you are. These are clients who share en

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ough of your standards and values that it is easy to develop mutual respect, appreciation, and benefit. With these two assumptions in mind, here are

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

some unconventional yet highly productive questions to help focus the image, tone, and message that will attract clients who fit "just right." Answ

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r them quickly to tap into your creative subconscious. There will be plenty of time later for thinking about the answers and deciding when and how t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

o use them in sharing your gifts with the world.

1. If your work were a color, what color would it be?
2. What shape would it be?
3. How

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

big would it be?
4. What texture would it have?
5. If you pressed it with your finger, what would happen?
6. If your work were a popu

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

lar song, what song would it be?
7. Who would be singing?
8. How loud?
9. If your work were an historic personage, who would it be?<

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

br> 10. If your work were going to a party, what would it wear?
11. If your work had a typical mood, what would it be?
12. If your work w

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ere a plant, what kind of plant would it be?
13. In what environment would it thrive?
14. If your work were an animal, would it be domesti

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

c or wild? How big?
15. If your work were a meal, what kind of meal would it be? (Fast food? Haute cuisine? Mac and cheese?)

What is the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

point of questions like these? Simply this: Answering them can reveal aspects of your personality that inform and augment the work you do. By surfac

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ing these unique associations, you will be unearthing imagery and attitudes you can use to set the tone for your marketing so that it is easy for yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ur "just right" clients to differentiate you from other people doing similar work.

Try this exercise - it could be the start of something beautiful

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In some cases, such as reviewing the Yellow Pages to determine the level of competition for a specific geographic area, marketing research can easily be accomplished by small business owners themselves. However, as the research becomes more complicated, the small businessperson may wish to turn to an expert in the field. Numerous research firms exist throughout the U.S. Some conduct millions of dollars of research each month, such as A.C. Nielsen and its monitoring of television audiences. Others are smaller, independent firms that serve specific geographic areas.

I have been running a small business for nearly ten years and have used various forms of marketing ideas to help promote my services and to attract new customers. In this article, I write about these marketing strategies which I hope will benefit the people who read it.

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