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I am completely at the mercy of my car mechanic. I don't know the first thing about car engines, so it would be very easy for a mechanic to charge me for services I don't actually n

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

eed. In fact, it has happened. After being burned more times than I want to think about, these days I rely on trusted friends who know cars to refer me to someone who will take good

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

and ethical care of my vehicle.

Like my car care, the buyer of any kind of service must take the provider's word that they know what they are doing. Even more nervous-making, the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

buyer usually must pay for at least part of a service (i.e., a deposit) before it is delivered. Being invisible and intangible, services are only as good as the market's perception

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

of them, and service businesses rely heavily on the endorsements made by satisfied customers to their friends, families, and colleagues.

Word of mouth--WOM--has been the marketing

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

mainstay of service firms since...well, since caveman days, when Ogg did something for Erg and Erg told Yagg about it. WOM and its subset, referrals, differ from other marketing act

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ivities because they depend entirely on someone voluntarily endorsing your services to someone else.

Key word: voluntarily. This isn't something that you as a service provider hav

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e direct control over. You can ask, invite, encourage--even offer to pay them for referrals--but when it gets right down to it, the only way WOM will make a big impact on a service

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

business's growth is if clients are so excited and thrilled about it that they proactively endorse it to their own networks.

The best strategy to maximize WOM, therefore, is to pur

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

sue activities that will create excited and thrilled clients. But not all your clients; that will simply waste resources on little or no return. Focus instead on your key clients--t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hat 20% that Pareto's Principle says represents 80% of your revenues--and thrill them to bits. Doing this will:

-- Keep you "top of mind" with your best client advocates, which wi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ll prompt them to pass your name along.

-- Motivate them to include you in opportunities, events, or activities that they might otherwise have left you out of.

-- Provide you with

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

prospects who are similar to your key clients, because people tend to connect to others like themselves.

-- Make upselling and cross-selling to your key clients much easier.

Ther

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e are all kinds of ways to thrill your key clients--the only limitation is your imagination. Here are some general suggestions that can be customized to fit your company's style and

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

the personalities of your clients:

-- Create a VIP mailing list for key clients and send them offers that no one else is receiving.

-- Make sure your staff gives key clients prio

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rity attention at all times.

-- Refer key clients to other key clients' businesses.

-- Spotlight key clients in your newsletter by writing stories about them that relate to your o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

wn services.

-- Conduct a live event (such as an executive breakfast) that brings your key clients together to discuss shared concerns or issues.

-- Send handwritten notes or card

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s to key clients (and family members if appropriate) for birthdays, anniversaries, congratulations, or just to say thanks.

-- Poll your key clients from time to time to solicit the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ir feedback and suggestions, and make sure they know you've heard them and are taking action.

There are many other ways to thrill your most important clients that will motivate the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

m to endorse your company. Weaving several tactics into a formal program that becomes "business as usual" for you will help maximize WOM and drive lots of new prospect to your door.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Getting the attention of the customer is the only way a company can survive. Since there are other brands competing, it is important to advertise in order to gain leverage over the others. A company can spend a lot of money on television, radio or the billboards but if there isn’t enough money in the budget it is best to use advertising balloons instead. The practice of using this in the United Kingdom is almost the same as in the United States.

Ever wonder why you didn’t get that perfect job when everything seemed to be going fine? This article will give you the tools to control your interviews more effectively and get hired!

Did you know that to become a great entrepreneur, you've got to also be a great storyteller? See how creating a story people want to hear and living that story is how great businesses are born.

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