Digg It - Business

We have all heard the importance of first impressions and the sayings of don’t judge a book by it’s cover and so forth. First impressions and looks are everything in business esp

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ecially in the area of gaining new customers or clients. Often a letterhead and business cards or a small ad is the only information the potential customer has to go on. Just th

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ink if it were you browsing through a stack of potential companies you wanted to hire to do some work on your home.

How would you choose from the tons of letters and quotes that

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ave been sent to you? Sure you would look if you recognized any of the names or if there was anyone you knew. However, at the end of the day most potential customers are stuck b

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

asing the decision on external factors. Therefore you can see that a professional letterhead and color business cards and nice professionally designed brochures will increase the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

number of customers that come to you.

Below are some suggestions on getting the right look and feel for your business cards and letterheads.

Consistent Message

You want to send

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

a consistent message to your customers. When designing a letterhead for your business it is important to think about the personality of your business. For example if you are a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

wedding planner you will want to have a drastically different look then if your company specializing in airplane parts. So having consistency in the design elements between your

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

usiness type and your message is important.

Colors

If you are planning to sue any color in your letterhead or business cards it is important to think about the colors carefully.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

All colors send a message of one type or another and you want to make sure the colors you are using are consistent with your message. For example if you are opening a spa retre

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t you probably don’t want to use a lot of red and black for your business cards these are edgy emotional colors that might work better for a night club.

Important Info

Don’t for

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

get to include all of the important information on your letterhead beforehand. Things like a logo, contact information including email, phone number, fax numbers, website and con

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tacts person’s name are all important. There are some considerations with how and where you present this information so plan ahead and think about what message you want to send.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

For example if you are a web design firm you might want to include your website address in the top center of the letterhead right under your logo or even included in your logo. H

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

owever if you specialize in hand crafted soaps then the website might not be a big deal for your company and would be better left off.

Space

With all of the important informatio

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

above it is also important to take into consideration the issue of space. A letterhead usually doesn’t allow for much space and if you crowd everything in just to include it the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n the design will look overcrowded and unprofessional. Typically the more space you can leave the more impact your cards will have. So if you can leave off some of the elements

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

above that can always work to leave more space. Also some of the items that are less important can be included at the bottom of the page also.

As you can see working with a prof

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ssional letterhead designer can really be worth its weight in gold. There are so many tings to consider and you really want to have a quality look and feel to your letterhead and

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

business cards because they will be the first impression most customers see. So often working with a professional can help smooth this process out and make it quick and painless

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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