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Yes, brochures are good marketing materials. The brochures should be

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

designed very well. It should be eye catchy. An experienced graphic d

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

signer and marketing professional can provide great ideas for designi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

g an attractive brochure. A brochure is usually printed in both th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

sides and folded. Most of the companies use brochures to market thei

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

products and services.

If you go to any event you get lots of broch

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ures. These brochures are printed in normal or glossy paper. Brochure

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

are used to promote products and services, so the text and graphics

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

hould attract the people. A brochure creates an identity so the desig

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

should be very good. The front page of the brochure should be simple

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

and the corporate logo should be incorporated.

Some useful tips for

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

brochure designing:

1) The headlines should be short and catchy.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

2) The headlines should attract the target audience. Suppose if you

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

re targeting children, include “Favorite cartoon characters”.
3)

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

The text should be easy to read with a proper flow.
4) Paragraph

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

should be short.
5) There should be no typing mistakes or error

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s.
6) The photos should match the content. If the brochure conte

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t is about chocolates and the photograph is of an old man, it does no

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

add meaning to it.
7) There should be no more than 3 fonts in

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

he whole brochure.
8) Use creative captions, it attracts people

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Imagine, if you will, that practically the whole inhabited earth is connected by the Internet, and that every person using Internet services can become potential customers, interested in your product, or service. Also, let it be mentioned, that on-line marketing can be the most affordable means of advertisement, not only for big business, and industry, but also for the sole proprietor of a small business.

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