Digg It - Business

Tom Hanks, Justin Timberlake, and Hall of Fame NFL quarterback Steve Young were among the many celebrities participating in the Consumer Electronics Show (

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

CES) in Las Vegas in early January 2006. The show floor was 28 football field’s worth of space with 2,500 trade show exhibitors vying for attention in 1

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

.6 billion square feet of convention exhibits.

More and more trade show exhibitors are finding that a great way to get noticed is to introduce an element

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

of show business into their trade show display appearance. According to technology industry analyst Rob Enderle, “Each year they’ve (CES) had more of a Ho

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

llywood presence and this year is the biggest year.” At the CES, Intel hosted a performance by the Black Eyed Peas, Motorola featured the Foo Fighters and

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Verizon Wireless had hip hopping by Yellowcard and Maroon 5.

Celebrities and celebrity look-a-likes, athletes and former pros, comics, actors, musicians,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

and scantily clad booth babes all are attention-getters that can draw crowds of business prospects to your trade show booth.

Clients often ask how they ca

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

add glitz and pizzazz into their trade show display experience. Here are a few things to consider:

1. The obvious first step is to hire show stoppers—thi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s can run the entire gamut from famous celebrities to clowns on stilts. Even your smiling, energetic and well trained booth staff can do the job of attrac

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ting attention.

2. Make your trade show exhibit exciting by incorporating movement, color, lights and action. Practice what motion picture producers do w

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hen they yell into their bullhorns, “Lights! Action!” Gobo lights traveling across a tension fabric can provide changing color and mesmerizing interest.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

New technologies bring high drama to your trade show booth such as 3D video/laser image displays suspended above.

3. Display a sense of humor. Think Bil

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ly Crystal and have your trade show booth staff prepare a few funny things to say when they meet and greet attendees. Remember that humor sells and it als

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o helps to break the ice and get your crew off to a friendly start.

4. Bring Internet access into your booth that showcases your professionally designed c

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

mpany website. Incorporate on a large backdrop screen robotics, holographics and waterscreen projections. Be sure to take into consideration your trade

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

show exhibit supplier’s advice and expertise on graphics, portability and trade show cost management.

5. Make your booth exhibit interactive so that you c

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

an involve people with a touch, feel, sight and sound experience. Experiential activity is better and longer lasting than passive involvement.

6. Provide

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

exciting, fun giveaways—large or small, everyone likes to win something. By offering a drawing on a glitzy prize –perhaps a two night free stay at the lu

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

xury resort –would make it fun for your trade show attendees to allow them to have the “magic continue”.

By thinking creatively you can take your trade sh

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ow exhibit to another dimension. A show biz element brings the “buzz” to your trade show exhibit. And, remember, there is no business like show business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/28443/diggit-Six-Ways-to-Attract-a-Crowd-at-a-Trade-Show.html">Six Ways to Attract a Crowd at a Trade Show</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/28443/diggit-Six-Ways-to-Attract-a-Crowd-at-a-Trade-Show.html]Six Ways to Attract a Crowd at a Trade Show[/url]

It only happened on Mondays. Sometimes I escaped the unpleasant ritual. But, more often than not, right before boarding I threw up in the ladies room of the train station. It wasn't the commute I hated. It was the job.

Change and learning are highly correlated. Think about it: We learn at school and we change. This is a gradual change. The process of learning makes that we open up and see new possibilities we previously not imagined. We continue to learn at high school or university and there we change even more. The knowledge that we have gathered becomes a powerful source with which we can select what we want.

The present article discusses the notion of kaizen and its role as the integral part of TQM philosophy. The major points of interests are the core of the kaizen philosophy and what can be learnt from it, implementation requirements and the importance of corporate culture as one of the most important determinant of successful integration of kaizen

Tags

Links

Digg It - Six Ways to Attract a Crowd at a Trade Show

Related Articles: