Digg It - Business

It is often said that if you don’t know where you are going, you may miss it when you get there. And, as Malcolm Forbes also points out, “If

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

you don’t know what you want to do, it’s harder to do it.” This is good advice especially in the trade show exhibit arena. Start by being cle

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ar when you consult with your top management and marketing teams as to the reasons why your company wants to exhibit in a particular trade sho

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

w. Ask the tough question –do you plan to have a trade show display because your competition is exhibiting or is it because you want a set re

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

urn on your trade show investment? Analyze in advance what you want to achieve from your trade show display, convey this to your exhibit team

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

, and put it down on paper.

Here are nine key goal setting recommendations from “Tips & Techniques For Exhibiting Success” by Nomadic Display

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

:

1. Trade show display objectives should reinforce your corporate marketing goals. Clear, concise trade show exhibit objectives need to be

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

in sync with your overall marketing plan, not function independently of it.

2. Is increasing your brand identity at the trade show a key reas

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n to attend? How will you brand your trade show exhibit? Will your logo be part of the branding? Will you incorporate your brand on all you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r handouts?

3. Do you expect to increase sales on the trade show floor? If so, by how much? Be realistic and set attainable sales figures.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

4. Outline your expected trade show results. The more specific, the better. Are you planning to introduce new products or services at the t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rade show? If so, what are they and how will you showcase these new products/services?

5. Is an important emphasis of your trade show displa

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

to educate your target audience? If it is, will you have on-site speakers, website presentations, handouts at your trade show booth display?

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

6. Do you expect to gather industry information and customer preferences at the trade show? Do you have a formal survey and will you offer

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

incentives for people to fill out your survey?

7. Is one of your goals to attract new business? If so, how many new orders do you feel are r

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ealistic?

8. Is recruiting new dealers or distributors a priority? If so, how many new dealers or distributors will be at the trade show?

9

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Do you expect to educate customers? How do you plan to do this? Free literature Handouts? Internet presentations? In-person talks by you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r top management?

By putting your goals in writing, you have a list that you can manage and measure. Your specific goals need to be realistic

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

and timed. Make deadlines and meet them.

You already know that trade show displays can enhance your marketing plans with measurable results

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

. You now need to focus first on your goals and objectives so that your measurement and return on trade show investment are indeed meaningful

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/28446/diggit-Nine-Tips-on-How-to-Set-Goals-For-Your-Trade-Show-Exhibit.html">Nine Tips on How to Set Goals For Your Trade Show Exhibit</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/28446/diggit-Nine-Tips-on-How-to-Set-Goals-For-Your-Trade-Show-Exhibit.html]Nine Tips on How to Set Goals For Your Trade Show Exhibit[/url]

The growth of the Web 2.0 concept can be most easily recognized in the explosion in the popularity of online video. Find out more about using video in this article.

Tags

Links

Digg It - Nine Tips on How to Set Goals For Your Trade Show Exhibit

Related Articles: