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As a small business owner or independent professional offering a service, I'm sure you know a lot about whatever it is you do.

For example, if you're a wellness coach or personal trainer, you k

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

now a lot about health, fitness and wellness.

If you're an accountant or financial planner, you know a lot about financial matters.

If you're a massage therapist, chiropractor, or other holist

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ic health professional, you know a lot about the body and healing.

And if you're a success, life or business coach, you know a lot about helping people accomplish their goals and achieve succes

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s in whatever aspect of their life or business you coach them.

It's Time To Proclaim Yourself An Expert

If you don't consider yourself an expert, I'd like to suggest it's high time you

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

id. Why? Because proclaiming yourself an expert and sharing what you know is an excellent way to market yourself and your services.

Especially if you find yourself in a field or industry that

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

's new or not well understood. A big part of your job in this case is education. Who better to educate than an expert! And why not you?!

It's Free Marketing At Its Best

Plus, this kind

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

of marketing usually won't cost you a dime. So, if you're on a tight budget, this is a great solution.

Keep in mind, when you market this way, you're not giving away your services for free, bu

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t rather you're introducing yourself, your expertise and knowledge, and your business to people who could benefit.

There are all kinds of ways you can use this marketing technique to start attr

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

cting new clients to your business.

Here are 10 ideas to get you started:

(1) Identify a topic (or topics) you know a lot about, related to your business, and that you think would be he

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

lpful and valuable to your ideal clients.

(2) Identify three, five, seven or 10 tips you could share on this topic.

(3) Write articles sharing these three, five, seven and 10 tips. Keep your a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rticles short - between 300 and 500 words is fine.

(4) Post your free articles on article marketing web sites. There are many free article directories available. In fact, there are over 40 of t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hem listed in the 10stepmarketing Online Marketing Resource Center.

(5) Teach teleseminars sharing these tips to groups of your ideal clients. These could be your current prospects, or you coul

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

joint venture with someone else in a related business and offer to do a teleseminar for their clients.

(6) Publish and distribute a Free Special Report covering your tips.

(7) Start publishin

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

g an ezine or e-newsletter and share tips on a regular basis.

(8) Let the media know you're an expert in your field and offer to help them if they're writing articles in your area of expertise.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Submit press releases to them on a regular basis so they become familiar with you and your business.

(9) Submit articles or offer to write a column for publications read by your ideal clients.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

(10) Always include some promotion of your services, or a special offer with your free content. Even if it's only a link to your website. Remember your ultimate goal is to market your services

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

All of these marketing techniques are great ways to proclaim yourself an expert

Remember all it takes to become an expert is to appoint yourself THE expert. Then deliver on that by sha

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ring valuable information using one, two or all of the marketing methods above.

It's the technique I've used

This is the primary form of marketing I've used to market 10stepmarketing ov

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

er the past year. I have used all 10 of these methods and the reward has been tremendous - generating amazing exposure for me and my business at little to no cost. I invite you to search Google

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

on my name and see what comes up. :-) 99% of what you'll find was done for free. The only cost was my time to write and put the information out there.

I encourage you to give it a try. It works

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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