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Digg It - How a Newsletter Can Benefit Your Business
An essential task of running a small business is continually gaining and keeping customers. Her
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
e are a few ways publishing an informative, timely newsletter can help you meet your business g
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
oals:
1. It will keep you in touch with your customers. If you want repeat business, you must
1. It will keep you in touch with your customers. If you want repeat business, you must
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
keep your company’s name in front of your customers. Reading a helpful newsletter geared toward
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
your business will keep your current customers thinking of you. They will know your phone numbe
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
r next time they need your services, and they will be more likely to recommend your services to
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
friends or family.
2. It can deliver new product information. Keep your customers informed of
2. It can deliver new product information. Keep your customers informed of
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
any new or updated products your business now offers.
3. It can communicate sales information.
3. It can communicate sales information.
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
Let your most important customers know in advance of any upcoming sales, or perhaps kick-backs
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
they can receive from referrals.
Electronic newsletters offer additional benefits for your bu
Electronic newsletters offer additional benefits for your bu
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
iness:
First, they're quick. With email newsletters there’s no waiting for printing and mailin
First, they're quick. With email newsletters there’s no waiting for printing and mailin
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
g. By-passing the mailbox also saves your business money on postage.
Second, they pass your in
Second, they pass your in
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
formation along word-of-mouse. With electronic newsletters, people can pass-on your information
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
simply by forwarding your newsletter to friends, family or other potential customers.
Third,
Third,
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
roviding a link for feedback and comments also gives your customers a quick, easy way to reach
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
you. For example, if you own a landscape company you could provide informative articles in your
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
newsletter about caring for and choosing the right plants, when to plant, when to apply fertil
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
zer, weed killer for the lawn, etc. Customers could easy email you with questions or to schedul
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
e an appointment.
If you don't feel you can write your own company newsletter, hire a professi
If you don't feel you can write your own company newsletter, hire a professi
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
onal to do it for you. Just don't miss out on the many benefits of this terrific marketing tool
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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