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Digg It - Sales Vs Marketing
From a view point of a persons not involved in sales or marketing , sales & marketing are considered as one function. But the deeper you go in this field you will realize how different this two functions are and how bitter these personnel
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
can become on each other even though they serve a common purpose to the organization.
Every Sales man hates the marketing guy because "the guy in marketing sitting in the office gives him a useless leads and always ask to follow up on a n
Every Sales man hates the marketing guy because "the guy in marketing sitting in the office gives him a useless leads and always ask to follow up on a n
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
n-consequential customers."
"He is not involved in the reality of the situation how the sales actually happens, all he think is that creating beautiful brochures and creating a prospect list would result in a sale."
"Sales is actually do
"He is not involved in the reality of the situation how the sales actually happens, all he think is that creating beautiful brochures and creating a prospect list would result in a sale."
"Sales is actually do
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ng the hardwork of meeting people and convincing them, it requires convincing ability, good presentation skills and lot of going around and a minimal of ego."
"Listening to all the criticism for the company even though its not our fault a
"Listening to all the criticism for the company even though its not our fault a
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
d bearing the brunt of all people- the customers, the management, & the so called helping hand called marketing."
"Marketing is field where the people who are the bosses favourite get recruited in that position. In sales the result are in
"Marketing is field where the people who are the bosses favourite get recruited in that position. In sales the result are in
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
black and white..Whether you achieve the target or you have not achieved your target. The bosses are only looking at the sales figure."
hmmm...Well this is what usually goes on in the mind of sales guy and many of you who are in sales mig
hmmm...Well this is what usually goes on in the mind of sales guy and many of you who are in sales mig
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
t have one of these thoughts cross thier mind too.
Well lets see what does the marketing guy thinks
Marketing people think that "with proper planning and execution major sales could be achieved. "
"What makes the sales happen is
1.
Well lets see what does the marketing guy thinks
Marketing people think that "with proper planning and execution major sales could be achieved. "
"What makes the sales happen is
1.
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
proper information and
2. good response and
3. a good brand image."
"Inspite of providing such a good brand the sales people are coming out with excuses of not making a sale saying that our products are priced higher, or that o
2. good response and
3. a good brand image."
"Inspite of providing such a good brand the sales people are coming out with excuses of not making a sale saying that our products are priced higher, or that o
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
r service is not to the standard."
"The sales guys are not planning their visit properly, most of the time wasting their time with the existing clients sitting in their office for a cup of coffee or tea."
"They don't think the customer m
"The sales guys are not planning their visit properly, most of the time wasting their time with the existing clients sitting in their office for a cup of coffee or tea."
"They don't think the customer m
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ght not give an order now but a major deal will come through in 2- 3 months. Every time the lead is given, they half heartedly goes to the customer and respond that they don't have any requirement. So that the sales credit doesn't come to
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
s- the marketing guys"
"They only close deals which they have generated the leads on. They expect the lead given to them to turn into sales in the first visit. Inspite of doing so much campaign and getting good leads the sales people resp
"They only close deals which they have generated the leads on. They expect the lead given to them to turn into sales in the first visit. Inspite of doing so much campaign and getting good leads the sales people resp
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
nse is always lackluster."
"They think reporting is waste of time, they don't understand the importance of database."
Hmmm.... well it can go on and on like this. ..So you see if the sales guy says go east the marketing guy would say go
"They think reporting is waste of time, they don't understand the importance of database."
Hmmm.... well it can go on and on like this. ..So you see if the sales guy says go east the marketing guy would say go
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
est or vice versa.Firms who have been able to synthesis sales & marketing function have achieved tremendous results.
Sales is the today guy, his main concern is achieving his sales target for the day or for the week or for the month. Mark
Sales is the today guy, his main concern is achieving his sales target for the day or for the week or for the month. Mark
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ting is the guy who think about the future and they way the sales would happen in the near future, the market share, the brand development, the customer. So there is bound to be conflict between the present and the future and conflicts wi
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ll always exists between Sales & Marketing.
Technically speaking... most of you would know that sales is the actual process that happens when the product is bought. Sales guys are there to make more transactions possible. Marketing is the
Technically speaking... most of you would know that sales is the actual process that happens when the product is bought. Sales guys are there to make more transactions possible. Marketing is the
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
process the preceeds sales and is present after sales. The product awareness to image building so more guys come to sales is what the purpose of marketing is.
Here are some tips to get a common ground between sales & marketing so that com
Here are some tips to get a common ground between sales & marketing so that com
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
lement each other , instead of playing a blame game.
1. Get them together, place the sitting arrangement together. Don't make the sales & marketing team sit separately
2. Conduct Monthly informal presentation by each of the department on
1. Get them together, place the sitting arrangement together. Don't make the sales & marketing team sit separately
2. Conduct Monthly informal presentation by each of the department on
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
the difficulties being faced by them or ways to improve the functioning.
3. Create a cross functional team for each product, a marketing guy, a sales guy and a technical guy to be responsible for a particular product (if possible...depend
3. Create a cross functional team for each product, a marketing guy, a sales guy and a technical guy to be responsible for a particular product (if possible...depend
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
on the hierarchy and current organization structure).
4. Make the dialogue and interaction active between these two functions...Weekly review meets to be held along with marketing & sales team.
5. Tie the benefit of sales to both the te
4. Make the dialogue and interaction active between these two functions...Weekly review meets to be held along with marketing & sales team.
5. Tie the benefit of sales to both the te
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ms.
To sum it up make it possible for the salesman to view the point of the marketing guy and vice versa. Many companies think training are waste of time but actually they really help in building a spirit of comradeship between each other
To sum it up make it possible for the salesman to view the point of the marketing guy and vice versa. Many companies think training are waste of time but actually they really help in building a spirit of comradeship between each other
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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