Digg It - Business

How important is the layout of a print ad? Well, considering that most small businesses spend the majority of their marketing budget on display ads (aka print ads), the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

layout is critical. This is especially important because display ads almost never bring the anticipated and much needed results desired by business owners and marketers.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

There are many "industry secrets" you need to know to get the response you need to make a profit from a display ad.

What does that mean to you? It means if you are goin

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

g to run an ad in newspapers, magazines, event programs, or anywhere else, you want to know how to maximize your opportunity and investment by designing the ad for maxim

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

m response. You also need to know how to place an ad for maximum response.

The following tips will prove VERY valuable to you...

ALWAYS use a dark black thick b

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rder around your ad. It will draw the reader's eye to your ad without the expense of two colors and without paying for larger ads

Whenever possible, on the outsi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

de of the thick dark black border, use dashed lines like those typically seen around coupons. At the psychological level, this border implies a value or savings in your

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

isplay ad.

And speaking of coupons, use a coupon or other direct offer (free special report, free consultation, etc.) in every display ad; this is active, direct

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

marketing - USE IT EVERY TIME!

DON'T LET THE PUBLICATION'S STAFF DESIGN YOUR DISPLAY AD OR WRITE YOUR COPY! Typically they have sales people do this work -- an

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

let's face it, they are sales people, not Brilliant Marketers. Use the ad layout you create in this course.

Commit to running the ad a MINIMUM of seven times -

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n the same place... and don't change it up much. That is the most effective way to get the maximum number of new customers and return on your investment. IF YOU CAN'T AF

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

FORD TO RUN THE DISPLAY AD SEVEN TIMES... DON'T RUN IT AT ALL... use your marketing dollars on other activities.

Although larger ads statistically pull better re

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ponse rates, if you design your display ad as recommended in this lesson, you can get the higher response rates using the smaller, less expensive ads

Run your ads
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
> on the days you are open and/or the days that will target your market; for example, Wednesdays are typically the day food is featured, Monday is sports, and Fridays ar
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
entertainment focused

Every ad should contain your benefits and features, a coupon or other direct call to action (yes, I know I am repeating that - but it is i
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
portant), borders (same), contact information, a map or major crossroads, your URL, headlines, testimonials, picture or graphic (if space allows), and rapport messages

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
INSIST that you ad is placed in the front section of the newspaper on the right-hand side, on the top half; for the same money this statistically pulls a higher r
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
sponse

Do not use ALL CAPS in your ad; they are hard to read. If you absolutely have - and I mean just have to - use them, do so sparingly

Ads with people
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
B>in them typically pull a higher readership rate; photographs are statistically more effective than drawings or clipart graphics and photographs of babies pull the abso
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
ute highest readership rates

Okay - there you have it... a good number of really valuable tips to immediately improve your response rates when using print (display) ads

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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