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There have been very effective ads that were nothing more than four or five testimonials, and it worked! The obvious r

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

eason for common usage of testimonials is the credibility that they represent. There also have been testimonials that

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

have not worked, we are going to look into why for both cases.

Remembering the three part formula for an effective ad

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

;

1) make the benefit promise,

2) document or prove your claims, and

3)

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

make as irresistible and/or risk free an offer as possible; then it is clear to see that proper testimonials

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

represent the first two, big time!

Even though establishing the importance of proper testimonials, it is equally imp

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ortant to establish the definition of "proper". While declaring earlier that the most effective ads demonstrate the "p

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

sitive benefits to you" of buying your product/service, it is a no-brainer to accept that testimonials should declare

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the same theme, particularly with one extra spin on them. There are far too many testimonials out there that say "he w

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

as on time", "he did a good job", "he knows what he is doing" or the like.

These are all declarations that he/it perf

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rmed as expected, which is not bad, but not exceptional! The most effective idea is to convey the distinct impression

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

that this is an exceptional value, that he/it delivers results beyond what is excepted, he/it went beyond the call of

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

duty to give me exceptional service and satisfaction that could not be delivered by brand X!

eg.- "because of his lar

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ge inventory on hand, I didn't have to wait 4 days to get what I wanted, like I would have with the other guys", or, "

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

've taken lots of different brands of supplements, but until they explained to me that I needed to take them with meal

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s, did my pain go away", or, "he called in his expert friends and they solved my problem, which nobody else could." Or

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

, even the dreaded "he forgot to bring a ___but he drove 2 hours to find one, just so I could ______."

I contend that

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

it is falsely considered heresy to admit that you ever made a mistake. If you admit that you aren't perfect, but that

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

you will make it right, then you demonstrating attitudes of humility and determination to do the right thing when need

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ed. We all know that we all make mistakes. It's the attitude about doing extra that should be in "proper" testimonials

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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How to trigger emotions in your marketing that make your prospect reach for his wallet!

Starting your freelance translation business can be a difficult thing. One of the hardest things to do is figure out how to set Spanish translation rates. This article will help you understand some of the factors involved in setting those rates.

Brochures come in various formats, ranging from black-and-white to semi-color to full-color. While a four-color brochure is considered standard, a full-color brochure has its own advantages. A multi-color, multi-page print enhances and builds corporate identity. A full-color brochure is also more advantageous, as it catches the attention of potential customers. Depending upon the purpose, companies can go for specific colors or go by the standard norms. Companies usually prefer the use of four colors on the front side of the brochure while the second side can be left blank.

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