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Platforms are as important as your ability to do your job and satisfy your clients

Quality is no longer enough to guarantee success. Today, competence is assumed- and there is competition every

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

where. To control your destiny, you need a platform.

Platform refers to a process based on a unique message and a way of consistently communicating with your market.

Examples of platforms

The

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e are several types of platforms: articles, blogs, columns, books, interviews, newsletters, podcasts, postcards, speaking, teleseminars, and websites.

The crucial issue is not which type of pla

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

form you use, but whether or not you have a unique message and that you consistently enhance and promote it.

Advantages

Platforms offer you:
o A position that visibly differentiates you

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

from your competition.
o An independent "stage" to present from, a way of packaging your expertise in a unique and easily recognizable format.
o Market education. Platforms help you

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ommunicate your point of view in a way that creates a "halo of trust" surrounding all your products and services.
o Freedom. You control your destiny, free from dependence or interference.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

br> o Self-improvement. Platforms encourage you to refine your ideas and your ability to express them.
o Networking. Your platform will expand and reinforce a growing referral network.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Prerequisites

Successful platforms require:
o Commitment. You must invest in yourself by mastering the resources needed to create and distribute your message.
o Consistency. Your pla

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

form must be constantly visible. You never know when prospects will be ready to buy.
o Efficiency. To achieve constant visibility, your platform must be inexpensive and easy to update with

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

new information.

Steps to success
1. Choose your message.
2. Create a way to distribute it.
3. Promote online with a website you can update by yourself.

1. Message
Your cor

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

message should describe your mission, or value proposition, (i.e., how you can help your market). Your goal is to become personally associated with the solution to a widespread problem your tar

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

et market suffers from.

Your message should reflect your competence as well as well as your values, style, and enthusiasm. Your message will help you identify the appropriate topics and informa

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ion.

2. Distribution
An effective platform requires a source, or nucleus, that is recycled and expanded.

For many, the starting point is a monthly One-Page Newsletter. Each issue offers

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nough space to introduce and address just about any topic, educating your market and proving your competence.

Later, you can expand each issue into:
o Articles and columns for publication

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

and syndication, media interviews, etc.
o Presentations, audios, speeches, teleconferences, podcasts, training, workshops.
o Online content and incentives to attract search engine tra

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

fic, reward your clients, and build your opt-in e-mail newsletter circulation list.
o Books and e-books. Books are the highest level of a platform. Writing a book becomes practical if prepa

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e each issue of your newsletter so it can be later expanded into a chapter of a book.

3. Website
You must be able to update your website yourself, without waiting for-and paying-someone el

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e to do the work. Websites have to be continually updated. You need to provide new information on a consistent basis. Avoid fancy "art directed" websites; these are usually too inflexible to be

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

easily and continuously updated.

Getting started

Start by analyzing your core competencies, your market, and your competition. Then, determine the best ways to communicate, and expand, it as c

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nsistently and efficiently as possible.

Progress typically proceeds best when you work with a mentor, or coach, who will guide you through the process and help you take a fresh look at yourself

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Corporate performance management is applied in banking services, financial services, education, defense, government, hospital, entertainment, small or large businesses and pharmaceuticals. Corporate performance management costs include real time departmental expense, cost involved in data analysis from data warehouse systems, transactional details, planning, budgeting, consolidation and ratio analysis. Different types of software are used for managing corporate performance. The cost of CPM software is based on the size of the company, license cost, data integration, data warehouse, OLAP independence, analytic applications and performance management.

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