Digg It - Business

New marketing and promotional ideas! Free! Most are related to internet-based businesses, but even those can usually be adopted in some way to oth

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

er businesses. Here are half a dozen marketing ideas to get you thinking.

A one-hour coupon. Offline businesses that want to increase the traffic

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to their websites can announce an "internet coupon" good for a free drink (or whatever). The coupon would be up on the site for an hour, sometime

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

on a Friday, say. Visitors will return again and again to try to be there at the right time to get the freebie. If you collect pay-per-click adver

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ising fees, this repeat traffic might be especially profitable.

Free gift article teaser. A free gift is certainly not a new marketing idea, but

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t hasn't been done much in internet article "resource boxes." My click-throughs from articles increased when I started putting in the author's res

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ource box, "For more information and a free gift, visit..." The gift is usually a short course, or an e-book. If you don't want to write an e-book

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

you can find one with free distribution rights.

Word links for sale. Maybe you have heard about the entrepreneur that sold a million pixels on o

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ne web page for a dollar each. Advertisers could buy a minimum of 100, and the image would link to their site. I've seen many copycats, but I have

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

't yet seen anyone selling words. This could be even better for advertisers, because they could buy the words that are relevant to their products.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

A page full of random words isn't pretty, but these things get publicity and traffic for their novelty.

Product user contests. If you have a prod

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

uct that's used in many ways or many places, this is a great promotional gimmick: a contest to see who has used their cell phone, watch, or whatev

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r in the wildest place or the most unusual way. ("I took my walkman to the north pole!") Customers could post their stories and photos directly to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

your company web site. They wiould return repeatedly to see new stories, and the results of the competition.

Advertising on cereal boxes. A lot

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

f time is spent staring at cereal boxes. Perhaps you could get a good rate on advertising on them. There have had some advertising, but no boxes c

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

vered in ads yet. Brokering ad space on cereal boxes could be a good business to get into.

Pay for article placement. Many of us distribute artic

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

les to generate traffic to our web sites, and many also pay to advertise. Since articles are especially good marketing tools, why not pay to have

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ther webmasters put them on their sites? This is done for free now, but not often enough. Maybe offer a small one-time fee, with a minimum time co

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

mmitment. Explain that leaving the article there forever can generate search engine traffic.

Put ads on private cars, advertising on sidewalks, h

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ve a contest to see who can get your product mentioned on and seen on TV - there are endless possibilities for new marketing and promotional ideas

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/28573/diggit-New-Marketing-And-Promotional-Ideas.html">New Marketing And Promotional Ideas</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/28573/diggit-New-Marketing-And-Promotional-Ideas.html]New Marketing And Promotional Ideas[/url]

The plight of manufacturing companies in the UK led to an ever increasing demand for reduction of costs and increasingly the focus has been on the cost of supply chains. The nature of supply chains and their structure is however often overlooked, and many of the internal costs can be eliminated by examining the overall supply chain strategy. By developing a supply chain that reflects the needs of the internal customers, many of the previously unidentified inefficiencies can be eliminated and subsequent performance improved.

I was really into finding something that I could make enough money to feel like I was getting paid what I was worth and something I would enjoy doing.

Tags

Links

Digg It - New Marketing And Promotional Ideas

Related Articles: