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Digg It - Marketing Made Easy!
Does your business need more customers?
I think I already know your answer... Of course!
Do you realise that is the biggest problem virtually all business owners face, yet they do nothing about month after month and even year after year?
Why?
I don't know. The solution is SIMPLE! Go and get more
I think I already know your answer... Of course!
Do you realise that is the biggest problem virtually all business owners face, yet they do nothing about month after month and even year after year?
Why?
I don't know. The solution is SIMPLE! Go and get more
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
customers.
How you ask? Good question! Now you're about to learn something fantastic...
To get more customers than are you getting now, first of all it’s a good idea to know how many you are getting now! Does that make sense? If you know where your customers are coming from now, you're part way
How you ask? Good question! Now you're about to learn something fantastic...
To get more customers than are you getting now, first of all it’s a good idea to know how many you are getting now! Does that make sense? If you know where your customers are coming from now, you're part way
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
there to solving the problem of knowing where to get more.
95% of all business owners I meet don't know how many customers they are getting now... in this last week.
Do you know how many paying customers you had buy from you last week? No? Then I suggest you go find out.
Then you're ready for st
95% of all business owners I meet don't know how many customers they are getting now... in this last week.
Do you know how many paying customers you had buy from you last week? No? Then I suggest you go find out.
Then you're ready for st
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
p 2. Don't read on until you have started on step 1 and gone and worked out how many sales you had last week, okay?
Did you go and do it? Well.... This article isn't going anywhere, so off you go. Go measure and come back.
Okay. Can I assume you went and did it? No? Well how come? I'm trying to
Did you go and do it? Well.... This article isn't going anywhere, so off you go. Go measure and come back.
Okay. Can I assume you went and did it? No? Well how come? I'm trying to
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
help you here. :-)
Step 2. Now that you have measured (!) what did you find?
Over the next week I want you to start asking people how they found out about you. It’s simple. That's all you have to do.
People don't mind you doing it either. Do it with every sale, preferably with every phone call t
Step 2. Now that you have measured (!) what did you find?
Over the next week I want you to start asking people how they found out about you. It’s simple. That's all you have to do.
People don't mind you doing it either. Do it with every sale, preferably with every phone call t
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
o.
Over the week collate how many calls and customers come from different ads etc. Tally up each form of paid promotion and see where the customers are coming from. You'll be amazed at the result, I guarantee it.
So just do this step and you're ready for step 3. If you haven't done step 2, or even
Over the week collate how many calls and customers come from different ads etc. Tally up each form of paid promotion and see where the customers are coming from. You'll be amazed at the result, I guarantee it.
So just do this step and you're ready for step 3. If you haven't done step 2, or even
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
step 1, because you are too busy... remember it’s not a busy-ness that gives you more money, it’s a business.
Step 3. Now that you know where you customers come from, how many come from each paid promotion and how many find you through referrals or other means, it’s time to simply improve on those
Step 3. Now that you know where you customers come from, how many come from each paid promotion and how many find you through referrals or other means, it’s time to simply improve on those
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
trategies and even create some new ones.
Lets break that into two areas...
Step 4. This is where I will touch on how to improve what form of promotion you are using now.
Improving is easy! Yet so few people do anything about this. All you have to do is read one book and you will start to know ho
Lets break that into two areas...
Step 4. This is where I will touch on how to improve what form of promotion you are using now.
Improving is easy! Yet so few people do anything about this. All you have to do is read one book and you will start to know ho
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
to make an improvement.
Have you read the book on advertising, "Scientific Advertising" by Claude Hopkins? If not why not? It’s free from many websites, including my own you can see at the bottom of this article.
Again, being busy makes no difference to growing your business or getting more custo
Have you read the book on advertising, "Scientific Advertising" by Claude Hopkins? If not why not? It’s free from many websites, including my own you can see at the bottom of this article.
Again, being busy makes no difference to growing your business or getting more custo
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ers. Isn't that what you need? You'll always have a need to get new customers while you're in business, so learning how TODAY is the beginning of solving the problem forever!
Read Scientific Advertising. If you have already read it, well done! Now I suggest you read it again as reading it once won't
Read Scientific Advertising. If you have already read it, well done! Now I suggest you read it again as reading it once won't
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
get it all to sink in.
Just changing the top 20% of the ad to remove your business name or logo then putting a headline of some sort across the top of your ad beginning with "How to…" and finishing it with a benefit relative for your industry will probably triple your responses. People don't care wh
Just changing the top 20% of the ad to remove your business name or logo then putting a headline of some sort across the top of your ad beginning with "How to…" and finishing it with a benefit relative for your industry will probably triple your responses. People don't care wh
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
at your business name is before they have ever bought from you. Do they?
Step 5. This is where we need to look at how to get more customers. I could (and have) written a book on this. This is such a huge subject I won't go into it too deeply.
But let me suggest that nearly ALL businesses can benef
Step 5. This is where we need to look at how to get more customers. I could (and have) written a book on this. This is such a huge subject I won't go into it too deeply.
But let me suggest that nearly ALL businesses can benef
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
t from simply running an ad in their local newspaper.
Yes you heard right. The newspaper is a super profitable means of getting new customers, mainly because tens of thousands of people read the newspaper every single week and you can tell them about your business just by spending some money on an a
Yes you heard right. The newspaper is a super profitable means of getting new customers, mainly because tens of thousands of people read the newspaper every single week and you can tell them about your business just by spending some money on an a
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
.
If you've "tried" newspaper advertising and it didn't work for you I suggest you open your mind to the idea again. Here's why...
Reason 1. Every business owner I have ever met, before I worked with them, has tried newspaper ads and has failed to get enough sales to pay for it from the profit of s
If you've "tried" newspaper advertising and it didn't work for you I suggest you open your mind to the idea again. Here's why...
Reason 1. Every business owner I have ever met, before I worked with them, has tried newspaper ads and has failed to get enough sales to pay for it from the profit of s
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
les. That's because they or the newspaper designed it themselves and neither of them has read a book from any of the top advertising legends in the world... ever!
Reason 2. By reading 1 or more books you can make a poor ad that gets no calls into a super profitable ad, in one week!
Reason 3. You on
Reason 2. By reading 1 or more books you can make a poor ad that gets no calls into a super profitable ad, in one week!
Reason 3. You on
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
y have to run an ad once to see if it works. No $5,000 commitments like radio, or TV.
Reason 4. If you take the time to study success principles of advertising you can get a fantastic number of customers, in fact more than you can handle! When that happens you just run the ad anytime you'd like more
Reason 4. If you take the time to study success principles of advertising you can get a fantastic number of customers, in fact more than you can handle! When that happens you just run the ad anytime you'd like more
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
customers. How does that sound?
Reason 5. You can test a new ad design for just $200 or less, so there's low risk.
With newspaper ads you need to run them on page 3, 5, 7 or 9. No later!
If you don’t then you won't get the best value for money. More people read these pages than any other, that's
Reason 5. You can test a new ad design for just $200 or less, so there's low risk.
With newspaper ads you need to run them on page 3, 5, 7 or 9. No later!
If you don’t then you won't get the best value for money. More people read these pages than any other, that's
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
hy the newspaper charges you extra for it. But wouldn’t you like to get 5 - 10 times better response by paying 30% more?
I know I would!
Getting an education about effective advertising and marketing is the best education you will ever get. Yet virtually no one in business bothers doing it.
You wi
I know I would!
Getting an education about effective advertising and marketing is the best education you will ever get. Yet virtually no one in business bothers doing it.
You wi
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
l always need to get new customers.
Now here is the most powerful thing I can teach you about marketing.
"The aim of marketing is to generate more customers than you can handle!"
When you have more customers than you can handle, it becomes a supply and demand situation. If there is a scarcity of s
Now here is the most powerful thing I can teach you about marketing.
"The aim of marketing is to generate more customers than you can handle!"
When you have more customers than you can handle, it becomes a supply and demand situation. If there is a scarcity of s
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
pply, due to demand, it means you can put your prices up.
And when you put your prices up you make more net profit margin. That means more take home pay for YOU without more hours of work, or extra employees, or stress.
Has that motivated you to want to do more marketing and become a student of it
And when you put your prices up you make more net profit margin. That means more take home pay for YOU without more hours of work, or extra employees, or stress.
Has that motivated you to want to do more marketing and become a student of it
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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