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Digg It - Preparation Of The Marketing Campaign: Channel Selection And Factors That Influence It
The first decision of the marketing manager is whether to use distributors, provided the option of marketing directly also exists. Thi
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
s is called Channel Selection.
The manager must balance direct sales to those that can be made through third parties in the developme
The manager must balance direct sales to those that can be made through third parties in the developme
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
nt of the marketing plan, thus calculating projected future associates sales.
Channel Selection must start by studying the target mar
Channel Selection must start by studying the target mar
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
kets to decide between direct or indirect sales depending on the target market analysis data. we must also take into consideration the
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
distinction between marketing domestically or internationally. International markets served differ widely because of the great variat
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ions in the uncontrollable environmental forces.
Forces known as controllable may also vary: distribution channels used locally not a
Forces known as controllable may also vary: distribution channels used locally not a
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
vailable.
Through the net, businesses become to opertate worlwide easily penetrating foreign markets and increase profit and sales. T
Through the net, businesses become to opertate worlwide easily penetrating foreign markets and increase profit and sales. T
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
is globalization requieres standardize marketing strategies.
Plan and control a variety of marketing strategies and then coordinate t
Plan and control a variety of marketing strategies and then coordinate t
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
hose into a single marketing program. Try to standardize strategies in order to reduce implementation cost.
When selecting Channels o
When selecting Channels o
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
f Distribution, management must take into account the characteristics of the market, the product, the company, the legal requirements
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
and the intermediaries available. These are the factors that influence on the Channels of Distribution.
A small product or service so
A small product or service so
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ld in small amounts per transaction needs long channels that require the use of middlemen. Normally Network Marketing involves the mas
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
sive product sales to volume profit, unless you are marketing a perishable good. The company also has the choice of selling through co
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
mpany owned distributors or to train others.
Depending on the financial situation of the firm. A big company may train his own sales
Depending on the financial situation of the firm. A big company may train his own sales
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
orce whereas a firm with low budget may use middlemen. Also if management has no experience on selling within certain markets, it must
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
resort to others.
If your product requires extensive after sales service you must be prepared to give this service, you cannot rely
If your product requires extensive after sales service you must be prepared to give this service, you cannot rely
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
on agents. The same principle applies to warehousing and promotion to the final user. The firm may find a cost advantage in relying th
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ese tasks to middlemen that will service, warehose and promote its products after they have received the corresponding training.
Fina
Fina
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
lly the firm should be check carefully upon legal requirements for the target markets that may vary depending on local laws.
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
t="_new" href="
http://www.iolenterprises.com/ebiznewsletter/index.html">
http://www.iolenterprises.com/ebiznewsletter/index.html
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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