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Niche marketing in a nutshell is setting ourselves up to be the Big Fish in a Little Pond. As business owners, we need to take the time to plan how we will assume the role of exper

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t and problem solver for our niche market.

“By failing to prepare, you are preparing to fail” ~ Benjamin Franklin

With all the talk about niche marketing, it seems that we could

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

all sit and spin our wheels everyday without making much progress. When progress equals money then it’s time to start planning our success. No matter how great our product or ser

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ice is, if we have the wrong concept and wrong marketing strategies then very little will work Right!

Sharing your expertise is the most effective way to become the Big Fish in a L

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ittle Pond. Stepping up into the internet marketing area can make us feel very small – more like a minnow tossed about in the ocean but with careful planning and solid vision, we c

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

n transform ourselves into a leader that others come to for solutions to their problems.

Your niche marketing plan needs to include your strategies for assuming the role of expert

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

and leader within your niche. If you don’t “feel” ready to assume that role then start training your mind and attitude to become the expert within your chosen business.

Before you

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

can assume the role of leader, you need to know yourself – your talents and gifts in this area. Write down your strengths and outline the steps you will take to display what you o

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

fer your target market. If you are a gifted organizer, you can write develop a blog, write an ebook, start a newsletter or create a content rich website helping others become more

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

organized. These strategies translate easily into any niche. Locally, in your home town, you can begin to hold private one to one classes or pull together group seminars to share

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

our expertise with others.

Now, I know that one of the next questions will be “how does this make money?” There are many ways to monetize (make money) with this niche marketing st

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rategy.

Through articles and blogging, get your followers to visit your direct sales web site. Offer your ebook free to visitors and offer it to other web site owners as a freebie

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

they can offer to their own visitors. Use links to your website and online store within the ebook to generate sales. Organize online seminars and chats where you can present your

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

olutions and products that will make their lives easier. Even by adding Google Adsense to your blog and content rich website will help you earn with the traffic if you do not actua

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

lly “sell” a tangible product.

Aspiring to be the Big Fish in a Little Pond will give you the focus and motivation to work your way to the top of your niche market. Don’t lose si

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ht of the fact that you are striving to be seen by others as THE person to find for answers and solutions.

When it comes to online marketing for our business, we can get the prover

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

bial “cart before the horse” when we start advertising and marketing our business because we are in a rush to see results. We start advertising everywhere and anywhere. We quickly

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

throw together an ad and hit send only to become discouraged when the end result is little traffic and even less SALES. We fault the system or our choice of business when actually

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

we didn’t take the time to plan our success.

Our success lies within our ability to present ourselves as THE source for answers and solutions. Plan your success within your niche

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

market with your own strategies to get yourself to the role of leader – a mover and shaker within your niche. Once you have achieved that role of expert, SUCCESS is sure to follow

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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