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Have you been to a networking event, or a conference or industry meeting lately? If you have, chances are you heard a presentation. Someone got u

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

p and spoke to you and the rest of the group about a topic. A topic they knew a lot about, and a topic related to their business. They may have

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

even made a special offer to the group, such as a special product or service package they don't usually sell, or a special discount on their prod

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ucts or services.

These people are using speaking as a marketing tool ... as a way to get the word out about their business, products or service

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

. They're doing this by sharing valuable information with the kind of people they can best help, and those they'd like to have as clients. And by

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

offering everyone the chance to go deeper by making a purchase, or joining their email list, or some other offer to bring them into the fold of

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

their business.

If you're a small business owner or independent professional, you can do the very same thing. And the best part is, it's free.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

So what if you're not sure how to use speaking as a small business marketing tool.

Here are 10 steps to get you started:

(1) Identify a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

opic you know a lot about and that is related to your business.

(2) Using that topic, put together an outline for a presentation.

(3)

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Create a 30-60 minute presentation from this outline, being sure to share valuable information and helpful tips, but also being careful no

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t to give away the whole store.

(4) Identify who your ideal clients are.

(5) Look for groups or associations these ideal clients

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

belong to that hold regular meetings.

(6) Contact these groups to see if they feature outside speakers at their meetings.

(7) F

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r those groups who do feature speakers, offer to come speak at a future meeting for free. Be sure to help them understand how your topic will ben

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

efit their members or attendees.

(8) Find out if the group you are speaking to will allow you to sell your product or service to the gro

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

up at the end of your presentation.

(9) For those groups that will allow you to sell, put together an irresistible offer. Consider packa

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ging together products or services you don't usually sell together, or give them a big discount if they purchase from you at the event.

(10)<

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

b> For those groups that won't allow you to sell, do a giveaway of one of your products or services and invite all attendees to submit their busi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ness card for a chance to win. Follow-up with everyone who enters, inviting them to join your email list.

Speaking is a great way to get yoursel

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

f in front of your ideal clients so they can get to know you and your business better. It's also a great way to build a mailing list of your idea

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

l clients that you can market to over time, through a regularly published newsletter or ezine.

(C) Copyright 2006 Debbie LaChusa, 10stepmarketin

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Digg It - Free Marketing Tip #5: Get Out and Speak

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