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Do you use marketing language when someone asks you what you do? Do you sound li

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ke a brochure instead of a real, live human being? I'm sure you recognize market

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ing language in other people. Have you ever heard someone say something like “we

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

help our clients find the solutions to their needs” or “we help our clients prot

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ect their wealth” or “we provide technology solutions for progressive companies”

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

or some other junk like that? That's marketing language.

The difference betwee

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

marketing language and real language is that people don't think in marketing-sp

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

eak. That is, their actual thought processes don't include the words found in ma

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rketing language.

So how do you know if what you are saying is marketing junk?

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t's as simple as asking yourself the following question; “Is what I just said th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e way people think?” Have you ever formulated your thoughts using those exact wo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rds?

Let's use an example to make it clearer. How many times have you stayed aw

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ke at night worrying about money? Did you think to yourself, “Gee, I wonder how

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

I can protect my wealth?” Or did you think something more like, “I've worked har

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

d to earn this money. How can I grow it without taking too much risk in the mark

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t and without getting killed on taxes?” The first example is marketing language,

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the second is real English. Do you see the difference?

If you're still stumped

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

, try a great, free service called Bull Fighter. You can access it at www.dc.com

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

bullfighter . It will help you get rid of all the b.s., jargon and marketing lin

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

go in your speech and writing. Now, go speak plain English and make more money !

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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It's not companies that succeed it's the personnel... but not just your employees... Your team should also consist of suppliers and customers, service groups and colleagues, family, associations and clubs... WHO'S ON YOUR TEAM??

A joint venture is when two or more businesses join together to work on a project for a set period of time. Doing joint ventures with other businesses can increase your chances of beating your competition, increase your sales and increase your profits quickly.

New markets are being created that are segmented not only by nationality and age but also by spending behavior and psychographic characteristics, called beehives. Marketers can tap into and profit from these new markets by communicating to them on their own terms.

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