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1. Direct mail. With the rise of email marketing, direct mail has fallen out of favor. But it is still a cost-effective way to advertise in many industries. To be

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

successful, your direct-mail piece should look professional and feature well-written copy. Hire a professional copywriter and designer if these skills are beyond y

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ou ability. You may even be able to barter for design or writing work.

2. Voicemail. Even the outgoing message on your answering machine or voicemail system can h

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

elp promote your business when utilized correctly. Make sure your message provides additional product or service information so that it is working for you, even in

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the middle of the night.

3. Brochures. Brochures are still an effective way to present your product or service to new customers. They are relatively cheap and ea

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

sy to print and you can distribute them by mail or by leaving them at locations where they will be noticed. A professional-looking brochure can help convince poten

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tial customers that are still “on the fence” about your products.

4. Press releases. The only thing better than cheap publicity is free publicity, and well-timed,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

professional press releases can result in just that. By timing a product launch or promotion to coincide with a related local or national event, you may be able to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

get editors to include your release in their media vehicle, be it newspaper, radio, or television.

5. Case studies. Case studies aren't just for scientific appli

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

cations. Studies of your products in action can help your potential customers learn more and make an educated decision before they buy.

6. Referrals. Referrals ar

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e probably the single best way to find new customers. If you do something well, chances are people are going to talk about it. Offering incredible customer service

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

to your clients will ensure that you end up with satisfied customers who are willing to share your information with their friends and colleagues.

7. Radio interv

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

iews. If you can speak knowledgably about your product or service and tie it in well with current events, radio interviews are a great way to reach a wide audience

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

and improve your customer base.

8. Affiliate programs. Online affiliate programs are one of the most cost-effective ways to market your products to a wide range

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

f potential customers. It's like having the benefit of a commission-based sales force, but without any of the hassles of managing actual employees.

9. A well-desi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

gned Web site. Your Web site will be the first impression for your company for many of your customers. Make it a good one. Your site should provide information abo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ut your product or service in a clear and intuitive format. Many people prefer to do their research online before making a purchase, so make sure your site leaves

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

them with the right impression.

10. Ezines or Newsletters. When you provide interesting and informative content related to the products you sell, you can turn a s

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ubscriber list into a frequent buyer list. If you do not have the time to run your own ezine or newsletter, you can submit articles with your information to differ

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ent publications. When you are perceived as a knowledgeable expert, potential customers know that they can rely on you for quality information and quality products

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Looking for money to start or expand your business? What government funding options are available? Does your business qualify? Where can you find more information about grants and finincial aid programs? Answers to these questions and more in this article.

To motivate a job seeker to join your company it is vital to present and sell the opportunities and benefits you are offering. But it is important to remember that avoiding the negatives can create unrealistic expectations that can haunt a manager long after the hiring process is complete.

This article describes the dangers present to companies that blindly follow the latest trends without doing any analysis upfront.

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