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The term multimedia simply means many ways of communicating. Media is the plural for medium and the word originated in the field of advertising over 50 years

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ago. The following are all examples of multimedia, they all relate to each other and are powerful tools in the advertising industry.

Graphic Design for print

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

and web
Web Design Web Development
Interactive CD ROM and DVD

How can it help in marketing your company and why should you be investing in the skil

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s of a professional graphic designer?

In an era where we are constantly exposed to imagery and brands, having a strong corporate identity is a major factor f

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

r helping to market a companies products or services. Branding or corporate identity usually consists of a logotype, slogan and its associated imagery and col

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

urs. Unfortunately there are no requirements for qualifications in order to set up as a web design, graphic design or multimedia specialist and I believe tha

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

this has had a detrimental effect on the industry as a whole. There are now numerous companies out there that have set up as design agencies and who offer po

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

or quality services to their clients.

This is particularly evident in the web design industry where it is all too easy for individuals to buy the many templa

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

es that are available and pass these off to their clients as web design. Worst still is that this poor quality work doesn’t come cheap as many individuals se

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

k to cash in on peoples lack of understanding of the multimedia industry.

An important part of your marketing and branding will be your company logo so when

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hoosing and designing a logo, make sure you have a reasonable budget and that you seek professional help. Avoid the temptation to 'knock something up on the c

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

mputer' yourself or to ask a friend or colleague to have a go.

Good graphic design need not cost a fortune but bad design will have a huge impact on how your

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

business will be perceived. Most logos are instantly forgettable but you have the opportunity to develop something memorable if you spend time and money at th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

outset. Look at the big brand names that you are exposed to every day of your life and you will see just how much they invest in and value their company bran

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ding and logo to the extent that they will fiercely defend their branding with expensive lawsuits if necessary.

When planning your logo, you should develop a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

simple written brief for the project and commission a professional graphic designer.

A logo needs to be distinctive and not too much like the logo of other,

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ell known organisations? It needs to work well with the logo of any of your major partners or funders if you have any?

The new logo should work well across a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

range of applications ie. on a conference banner, business card, letterheads, brochures, website etc.? It also needs to look good when reproduced on a basic

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hotocopier?

For your logo colour, it might be better to avoid particular tones of colour associated with say political parties. Limiting the range of colours

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

will help to keep costs of reproduction down.

For logo typeface, limit the number of typefaces for headlines and body text and choose modern, clean typefaces

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The thrust in the new millennium is competition. Competition intensifies with the emergence of a better range of products that are often of superior quality coupled with attractive and affordable pricing. In such a scenario, many products become marginalized, and like commodities, pricing becomes a key determinant in a shrinking market.

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