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Setting goals is challenging for many people because they've had more experience at failing to achieve a goal, than they have of successful achievement. Therefore, if the idea of setting goals makes you wince, relax

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

and read on. You'll discover a new way of setting goals which will inspire you.

=> Set little goals at first: start small

Set small goals. Small goals are achievable, and they're not intimidating. Setting small g

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

als, and achieving them, gives you confidence. Each day you will improve your writing skills, and you will learn more about how to market.

Setting small goals applies whether you're a beginner, or a pro.

1. Your f

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rst goal: Market --- RIGHT NOW

Aim to market every day. Your marketing effort for the day may be simple: you may send a stay-in-touch email message to a client you haven’t spoken to for a month.

Maybe you spot a n

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ew potential market, and you send them a quick note, telling them something about your business, yourself, and your current clients.

If you're just starting out, please don’t let this faze you. Play up your beginne

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

's status. People will help you if you give them the chance.

I fit my marketing in around whatever else I'm doing. I take my handheld computer with me when I'm out and about. If I'm stuck waiting in line at the Pos

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Office, I spend the time downloading my email, and dashing off a quick note to a client I haven't contacted this past month.

If I'm at the library, I browse through the business directories in the Reference sectio

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n. This takes less than five minutes, and I always come away with at least five new agencies, or five new businesses to contact.

If you make marketing part of your everyday life, it doesn’t seem like such a chore.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

or do you get hung up on whether people respond to a email message, or a message you've left on their voice mail. People often don’t respond, unless they have work for you immediately.

Here's a funny/ tragic story.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

I was communicating with a prospective copywriting client, who owned a gardening center, in Perth, which is 5000 miles away, on the other side of Australia. I'd been chatting to and fro with him via email for about

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

year. He had plans to revamp the copy on his Web site, send out some news releases, and much more. Finally he sent me an email to tell me that he was going out of business. He couldn’t pay his staff or his supplier

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s. He'd been hoping his business would turn the corner, but it hadn’t.

Although I didn’t do any writing for him, I did form a relationship with him. This is the kind of relationship you need to form with as many po

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ential clients as you can. Even if your prospect has no work for you right away, stay in touch. Contact them every month or two. Be interested in them and their business.

When they need whatever it is that you do,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ou'll be the person they call. You'll also find that your prospects will pass on your contact details to others --- so communicate, a little and often. :-)

2. Your second goal: Get known --- promote

Many business

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

owners are "hit and run" marketers. This procedure won’t help you to build a business. You're selling to people, and people buy from those whom they know and trust.

This means that to sell to a market, you first ne

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d to become known to a market. Yes, you can get extremely lucky, and may make a sale the first time you contact a particular market. You can’t count on it happening every day, and depending on luck is no way to buil

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

a business.

Send out a news release at least once a month. Get your name out there.

3. Your third goal: commit to your marketing campaign

Being committed to marketing means exactly that. It means that like Nike,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

you just do it.

I read a profile of Mary Kay Ash, the cosmetics queen. When she was starting her business, and for many years thereafter, she was always the last person to leave the office. Long after others had l

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ft, she'd been busy making just one more marketing phone call.

This is the spirit you need to aim for in your marketing efforts. Make just one more phone call. Send just one more email message. Every day.

Whatever

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

your business, you won’t succeed unless you make it a habit to do some marketing every day. Start small, set tiny achievable marketing goals like those I've suggested. If you do that, your business will be a success

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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