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Guerilla Marketing is the use of unconventional marketing techniques intended to get maximum results from minimal resources, which let's face it; most indie musicians have minima

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

l resources. Today, guerrilla marketing is a non-traditional, low-cost, and highly effective marketing endeavor, which when used properly can reap many rewards for the diligent

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

user.

So what can you do to use guerrilla marketing to help further your music career? The first piece of advice I can give you is to think outside the box. Don’t do what ever

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

one else is doing. Here area few ideas to get you started:

• Use podcasts to broadcast your music, helping to expose your music to a lot of people who may have never heard it b

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

efore. Make sure that you plug your website and where they can purchase your products.
• Why not go to your local library and see if they will allow you to do a free concer

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

there in exchange for a percentage of your sales of product after your show. Libraries are in dire need of funds.
• Another easy and free way to get your name out there an

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

d seen is to write reviews on every product your own, have used, read or heard. Then post the reviews on places like amazon.com and barnesandnoble.com.

Make sure to put a small

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

two or three sentence bio at the end of each review that has the name of any CD projects you have done. You can’t post your URL there; they will delete your bio. When you post

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

your reviews, put your vanity email address inside your “real name.” While those sites won’t allow you to post your URL, if your URL is part of your “real name,” they don’t say

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

word. Check out amazon.com and look for one of my reviews.

This is what you will see: “Jaci Rae - The Rae of Hope. raeofhope@jacirae.com.” (Don’t use a real email address or

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

you will end up with a lot of spam. That is my website, but the email address if fake.) Why is this an important step? Because people will read your reviews and you get your n

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ame out there. Most consumers are Internet savvy and if they are interested in you, will check you out.

These are just a few ideas. A very important part of the guerilla marke

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ing process is the business side. In order for all of the ideas you come up with to benefit you, you have to be registered with the correct places so that when your hard work be

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

gins to paying off, other people know it as well. Here is a list of some of the places you must register:

Broadcast Data Systems
attn: (find out who is in charge at that t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

me)
Los Angeles
6255 Sunset Blvd., 19th Fl
Hollywood, CA 90028
323-817-1506
323-817-1511
http://www.bdsonline.com/

and

SoundScan
http://www

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

.soundscan.com/
Retail 914-684-5505
retail@soundscan.com
Venue 914-684-5506
Fax 914-686-1556
venue@soundscan.com

I list more ideas as well as plac

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s to register your music that will be crucial to your music success in, The Indie Guide to Music, Marketing and Money and its companion The Indie Guide to Contact Information. T

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

here are a lot of Guerrilla Marketing techniques I am sure you can come up with yourself. If you want different results and what you have been trying in the past always turns ou

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

the same, then you must do something different! Guerrilla marketing is what you need to do differently.

Go after your audience with fervor and diligence, but think outside the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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