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If you want more traffic on your beer label’s website, the simple, useful and well-accepted beer coaster may be the answer! A recent German market surv

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ey describes the beer coaster as one of the consumers’ favorite forms of advertising. Survey participants classified beer coaster ads as entertaining,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

eye-catching, appealing and non-intrusive. More than 50% would take a coaster home with them – and they’re a lot more useful than a soggy cocktail nap

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

kin. Their durability is what makes coasters a viable advertising format.

The direct marketing situation is ideal. Your customers come across a beer

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

coaster in their free time in a relaxed atmosphere where their attention will be drawn to the coaster on the table. With your brewery’s website addres

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s prominently advertised, the message is immediate. Integrating creative ideas such as contests, merchandise sales and the promise of details on your w

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ebsite will prompt the customer to visit the site and extend the temporal attachment to the advertising medium. If you have joined the growing number

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

of companies buying advertising space on the beer home page you will see how beer coasters or beer mats drive up the traffic count.

The next step is g

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

etting your beer mats under the noses of your target audience. Of course it is common practice to supply beer coasters to the brew pubs, restaurants an

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

d clubs that sell your beer. Let’s extend the market! Do you sell your product in cyber-pubs, or non-alcoholic beverages in cyber-cafes? Providing c

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

oasters to these venues is a marketing opportunity that is bound to succeed.

Besides making beer coasters available at your booth, roam the crowds at

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

beer festivals giving out coasters as you go. Contact sporting events and local fairs offering beer gardens – you will supply their beer coasters! When

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

your company sponsors or provides beverages for a charity or special event, include beer coasters in your handout goody bag.

Contests are an interact

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ive way of attracting attention to your coaster and on to your website. Along with your logo and company name, ‘Win A Pub Crawl In New York’ is sure t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

o get attention! Add an arrow or ‘turn over coaster to learn how’ and use the flip side to ask the customer to visit your website for details.

Contes

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t advertising on coasters is ideal for distribution at events and festivals. Attend with a display table and a computer with your website running so p

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

eople can enter and join the fun instantly. Signage will prompt those present to look at the coaster and visit your site.

Coasters are collectible.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

A simple Internet search proves their popularity. Including your brewing company’s website address on special collection editions, lottery or coupon ca

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

mpaigns, etc., will enhance the coaster’s value for beer enthusiasts and coaster collectors.

Remember, beer coasters may not be potable but they’re po

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rtable. Not many customers take home a beer bottle with its label, set it in front of their computer and log-on; but they will take home a beer coaster

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The game you once played on the school playground is now the game you play daily in the corporate jungle.

Without access to the combined insights of different professionals working simultaneously on similar problems while in different physical locations, most of today's progress in science, technology, medicine etc would not have occurred. This progress happened because of the willingness(in most cases) of those concerned to collaborate when necessary with one another, towards achieving a goal that would benefit the larger society, even as it increased their individual chances of finding the solutions they sought(e.g. a cure/antidote etc). This article explains how being prepared to learn from others' mistakes/successes, and even collaborate with them in pursuing mutually beneficial goals, can help you achieve success faster and with less effort. Is there ANYONE who does not want that?

There are lots of fundraising ideas, but you have to know what you need, plan it and do it well for it to succeed.

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