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White space? In order for white space to be effective, it has to have a purpose. Does the back of your business card have a purpose, or is it just blank wasted space? One mortgage broker I met carried his card everywhere and hand

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ed it out liberally. On the front of the card, along with his name and company logo were the words, “I can finance anything with documentation!” On the back of his card was a list of required documentation. He reported that he rare

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y purchased leads for his mortgage-brokering firm. His supervisor reported that he rarely had to go back and ask a client for more documentation to obtain a loan.

This man used his business card like a personal handshake with peop

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

le he never met. His cards were not professionally printed; he printed his own, changing document requirements as his lenders adjusted their demands. He even posts his business cards at sites where others had left their cards on b

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

lletin boards, and gathered clients from strangers who called him for loans.

Excellent marketing strategies for business card design include:

1. Your picture or a picture of your company on the front of the card. People notice an

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

d remember pictures. As they say, a picture is worth a thousand words. Put a photo in their hand!

2. Use an unusual layout. People have to turn the card around to get a better view of the words. They notice the motion, the differe

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ce. An excellent example of this is a poster created for a high school English class, the title was printed up the left side of the poster. Nothing else about the poster was particularly astonishing, but because it had a unique des

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ign layout, it was noticed more often with more comments than the other posters. Be different!

3. Use clear fonts. While dramatic curli-ques and fancy scripts may be the going signias, your words must be legible. If you want to us

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

a script or fancy font, be sure it adds something to the design of the card, and makes the overall “picture” memorable. If the script actually has impact, use it, if not… dump it. Make your letters legible.

4. Intentionally miss

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

pell a word in your company name. Korner Kitchen is more memorable than Corner Kitchen. The invocation of double K’s presents a ready made logo with a style font and designer lettering, still very clearly written, and distinctive.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Capture the essence of your business with powerful imprinting on your client’s mind. They will remember originality.

5. Motto your mission. Make sure your motto is displayed on your business card. Write up a motto that is defined

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

succinct, and specific to your business, then plaster it on your business card. Print it in red on a black and white card, or outline it in hot pink – but make it stand out. The customer may not be impressed with the Korner Kitch

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

en, unless they know you have “The Best Apple Pie in Three States”. Imprint your cards with your personal motto.

6. Provide all of your current contact information in clear legible letters. No matter how easy you think it might

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e to find the “old Johnson Mill” where your Korner Kitchen is located, you should provide every venue of contact information that you have on your business card. Include your email address, your website, physical address, phone num

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ber, fax machine, and cell phone. Someone will need those bits of information to ask you if you use real apples in those pies or not. Provide it!

7. Give your prospective client more information. Pack the back of the card with inf

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rmative data your client might need in order to obtain your services. List information you need from them. List what services you provide. List the products you are currently highlighting, or any specialty sales you may have going.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

If your business has something special going on, put it on the back of your business card. Add a discrete small print disclaimer at the bottom of your card stating that your package may change without further notice, please call f

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r more information.

If the Korner Kitchen is your business, you might want to list your weekly specials on the back of your business card, along with the cost. Any regular customers will be calling you on Tuesday for your prize wi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nning mustard veal loaf with cornbread for take out, or maybe even catering.

Blitz your clients with professional calling cards that identify your business, your quality, and your service. Make your business cards sell!

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elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ecret Marketing Tips from the Web's Biggest Gurus and Expert Authors on The First Annual Web Content Awareness Day on FEBRUARY 9, 2006. Are you a Guru? Visit http://WebContentAwarenessDay.com for details on becoming a contributor

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If communication is perceived to be the basic step towards achieving self-actualization, the act of rewarding - a sign of mutual recognition - is considered to be an essential way to motivate individuals to realize their potential and turn them self-transcendent. There are different ways and means to express one’s gratitude towards his/her associates, which are by and large situation-specific. In civilized societies, it is customary to appreciate one another’s progress through offerings. In the corporate world, it’s an obligation to acknowledge the professional contribution of individuals or institutional stakeholders through gifts of different forms, in order to maximize the overall business growth.

OK, very few of us like the interviewing process. Unfortunately, you've got to face the music once in a while. Keep these few nuggets in mind when you're going on your next interview or if you want to advise a colleague:

While most corporations, big and small, profess to work in partnership with every element of their work force, they only pay it token regard. Yet working in partnership with all, helps all to realize their dreams, and when this happens an enormous amount of energy and intelligence is released. This, in turn, creates smoother, more productive processes and a spike in the bottom line.

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