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Putting words on paper that cause people to take a desired action is the most profitable skill a small business

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

owner or sales professional can learn. I often get asked if there are any secrets to banging out effective cop

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

.

The biggest secret I can tell you is to use a formula.

Trying to write killer sales letters and ads from sc

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ratch is like trying to thread a needle with a garden hose. It’s damn near impossible.

Here are some steps you

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

can use to write effective copy.

1: Answer these questions first and use the answers when writing your letter/

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ad.

WHO are you writing to?
WAYS you’ll prove what you say to be true?
REASONS they won’t take act

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

on?
OFFER (what is the call to action including your guarantee)?

2: Get a stack of 3x5 cards and list ev

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ery single feature of your product – one to a card (you should use lots of cards)

3: For each feature write ou

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

as many benefits as you can think of for that feature – one per card.

4: Choose a copy formula: Here are two

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

great ones.

A.I.D.A. Attention, Interest, Desire, Action Problem, Agitate, Solution

5: Choose a headline. T

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e best way to do this is to create a headline swipe file. Every time you see a really good headline you should

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

write it on a 3x5 card. Then you can pull out your headline cards and just insert your material in place of wha

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

’s there. The best places to find good headlines are on solicitations you get in the mail, newspapers and magaz

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ines. Look for ads that run week after week – those ads are working.

6: Using your copy formula, Feature/Benef

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t cards and your target questions write your letter/ad.

TIP: Just write – everything and anything that comes t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

o mind. Let your emotions flow. Be real and don’t round your copy or try to sound like someone you aren’t. Don’

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

try to write professional or stuffy. Don’t stop writing till you get every thing down on paper.

7: Let the le

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

tter sit for 24 hours.

8: Edit the copy

9: Read the letter to someone out loud. Clean up any spots you stumbl

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

over and make sure the person you read it to can understand the message you are trying to convey.

10: Edit th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e letter again

11: Mail yourself a mock up or paste it in the newspaper or magazine you are going to run it in

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Traveling on business can be a bit of a drain on resources so you might need to choose the correct hotel. The business traveler needs to keep the following in mind if he doesn't know how to choose a hotel.

At work, and in many out-of-work scenarios, most people need to work as part of a team at some time or another. Sometimes you may wonder just what makes another team-member tick. They probably wonder just the same about you! Personality profiling helps you ensure that Together Everyone Achieves More.

Employers have new and different expectations of a job candidate. And all this has required new and alternative ways of thinking about finding a job.

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