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A trade shows give away is a great ways to generate sales leads. At a trade show you find so many people who are interested in your product and just waiting for someone to catch their attention so they c

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

an buy it. People attend trade shows for different reasons. Some go to see what the competition is up to, some go to see the new developments; some go for the free stuff. However, most go because they ha

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e a legitimate interest in that field and need, or will need your product or service. All you have to do is catch their attention. Normally that would be easy but, you are in a room where a thousand othe

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

people are trying to do the same thing. Your trade show give away can help you be seen and considered.

Going to a trade show is often like going trick or treating. Someone gives you a bag and you go ar

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

und to each booth and they give you a treat. Just like trick or treating some give good treats and other just give out tootsie-rolls. Your trade show give away can make or break you trade show success. A

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

good trade show give away can work hard for you for many months to come or it can be thrown in the dumpster on the way out of the convention center. Below are a few ideas to help your company be successf

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

l at a trade show.

Know the Clientele

To be successful you have to know your clientele. Before you even start putting together your tradeshow sit down and figure out, who are your clientele, what makes

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

them unique, what are their interests, what are their values, and what makes the tick. One of the best trade show give aways I have ever heard of was a small hydraulics company who gave away a balsa woo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

panel with the cutouts of several interchangeable airplane parts at an aerospace trade show. The engineers loved it because they could build their own planes with the interchangeable parts. This company

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

was terribly successful because they took their clientele into consideration and found something simple that would appeal to their clientele.

Budget

Budget is another big factor in designing a trade sh

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

w campaign. You need to know how much a lead is worth to you. It is critical that you keep your cost well below the profit per lead. This doesn’t mean that you can’t do something really cool. Even if you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

are on a low budget there are things that you can that will dazzle you potential clients, just be creative.

Make it Unique

Make it unique. It has to be memorable. Brochures are nice because the give th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

information but they are limited because the person has to be interested at that moment or he/she has to sort through all of the other pamphlets to find it. You can see how they could easily get lost in

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the mess. A unique gift will help them remember your company so that when they do have a need for your product they are more likely to remember you. Think of how memorable a company would be if they gave

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

a rose with their logo printed on the petal. This works great as a trade show give away because it is memorable. Wi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

h a gift like this, always give your potential client a way to contact your company like a website or phone number. This allows customers to find out more about your company after the trade show, even if

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

they can’t find the brochure.

Finally, ask yourself if it has legs. My mother attended a flower show last summer. At the show Fed-ex was giving away a small battery powered fan and she picked up four. I

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

still have that fan at my apartment. Is your give away something that will thrown away or given away? Will it be seen by more than just the person who receives it. Fed-ex got at least 10 people that I kn

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

w of to see and handle their advertisement just because they offered it to my mother. Things that are around a while and are useful are seen by more people than you might realize.

Your trade show give a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ay doesn’t have to be all of these things, but consider them before you decide what you want to give away. Remember a good give away will yield returns for many months, a bad one is just a waste of money

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Market leaders were generally on a deliberate track to build category. In many ways, this is not as true today as it was in the past. Today, only a few market leaders can afford the luxury of simply building categories.

Fund raisings are one of the best ways to request donations and support to charity and is one of the earliest fund raisers. What you’ll do is simply write a letter to prospective supporters asking them to join and/or donate to help and support a worthy aid organization. Your only costs are paper and postage, if you do it by snail mail and practically almost nothing, if you do it through email.

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