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Like many people, you probably remember watching Richard Pryor on television and in the movies. Pryor was over-the-top, bold, and outrageous, and he had the cojones to say whatever was

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

on his mind. Often times, all he was doing was simply entering the conversation his audience was already having inside their own minds, saying out loud, the thoughts they were already

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

thinking about, but were afraid to mention or discuss on their own.

America's top copywriter and direct-marketing consultant Craig Garber (http://www.kingofcopy.com) says "Most busines

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

owners could learn a lot about selling from Richard Pryor. Whether you know it or not, he was a pure genius when it came to marketing, and this is why he was so successful." Garber,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

who consistently prods and encourages business-owners to use unconventional "maverick marketing" methods, says here are just 5 of the many things Pryor cleverly did, that you should be

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

sing as well:

1. He was controversial. Most advertising is nothing more than a "big business card," and let's face it, do you really think telling your prospects your name, phone numb

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r, and how long you' ve been in business, sets you apart from your competition, or gives them enough of a reason to lie awake in bed at night, thinking you might be the solution to thei

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

r problems? You don't need to look any further than the results of your marketing, to get the answer to this one. Don't bet the farm on conventional wisdom -- going against the grain i

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

your ticket to success in marketing, and in life.

2. Pryor consistently talked about personal events going on in his life. And since by nature, people are curious and voyeuristic --

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hat's why Reality TV is so popular -- your prospects would be thrilled to hear what's going on "behind the closed doors" of your life, especially if you can make it exciting and fun fo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

them.

3. Along these same lines, Pryor certainly wasn't afraid to expose and make fun of his own weaknesses. And as a marketer, one of the smartest things you can do is bring up any

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

objections to, or weaknesses in your own product or service ahead of time, and deal with these things up-front. Think about it, if you've already handled your prospect's concerns, not

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nly are you eliminating critical selling obstacles, but you're also building trust by letting them know you're only human, just like they are.

4. Pryor was funny and entertaining! Tho

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

eau once said "Most men lead lives of quiet desperation," and this applies to your prospects as well. They're overwhelmed with too many things to do and not enough time to do them in,

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

and if you can regularly be the bright ray of sunshine in their lives, they'll LOVE hearing from you and they'll show you their appreciation by buying more, and by buying more often.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

5. Most important of all, Pryor was REAL. And in today's day-and-age, when your prospects are getting hit six-ways-till Sunday with all sorts of hype and sensationalized B.S. -- coming

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

along with a dose of reality and a no-nonsense style, makes YOU a refreshing slice of life your clients will gobble up, again and again.

Listen, insanity is doing the same thing over-an

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

d-over again and expecting different results. And when it comes to selling, truer words were never spoken. So if you want to keep getting the same awful results from your marketing,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hen keep doing the same things you're doing. But if you want to uncover how to simply explode your sales, in addition to discovering much much more about how to use compelling and eye-

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

pening sales copy and marketing savvy to consistently get your prospects to buy, then you want to consider using the same methods Pryor used, to get the same kind of outstanding results

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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