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When you're phone is ringing off the hook and your busy working with clients, the last thing you're

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

probably thinking about is taking time out to market and promote your business. (Big mistake)!

In f

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ct, the two big mistakes most self-employed professionals make with marketing include; not making ti

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

me for it and not being consistent about it when they do finally start. Marketing is a marathon, not

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

a 50 yard dash. The longer you wait to put an effective system in place, the longer that dreaded "cl

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ients/no clients" roller coaster ride will continue.

Think about it, if you don't drink until you f

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

el thirsty, you're already dehydrated. Marketing is the same way. The time to start is not when you

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

feel a thirst for new clients - it's NOW!

Not sure how to get started?

Here's 10 things that you c

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n do RIGHT NOW:

1. First, take a look at your calendar and block off at least two hours a day for m

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

arketing time (yes, at LEAST that much time is needed).

2. Touch base with past clients just to say

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hello amd let them know you're thinking about them.

3. Sharpen your elevator pitch and marketing me

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

sage so that you can clearly communicate the value your provide your clients.

4. Attend a networki

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ng event, meet new prospects and align yourself with other professionals.

5. Write an article on a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

topic that you're an expert at, or better yet, start your own monthly newsletter or ezine.

6. Take

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

a marketing class, or hire a professional marketing advisor to help you implement an effective clie

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t generating system in place.

7. Write a press release about a new service you're offering, or a r

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ecent event that has taken place around you or your business.

8. Revisit your ideal client profile

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Create a strategy for reaching these "ideal clients" in large numbers and on a consistent basis.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

9. Repackage your existing services and update or create new services for your existing clients.

1

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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When considering life as an entrepreneur, it is important to understand the definitions of a franchise, business opportunity and a start-up business. There are, of course, advantages and disadvantages to each style of business. In this article we will discuss the advantages and disadvantages of owning a franchise.

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