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Now that you have your list, you will be ready to go. You should also have a reason to

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

call each of the people on the list. For example, I put on a breakfast seminar and want

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ed to invite my top customers to the event. This gave me a good excuse to send an email

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

, and follow-up with a phone call. Even if the person was not in the office, I left a m

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

essage to call me back. The event was a good reason to call and also to see if there wa

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s anyone they thought might want to attend. It made getting a referral much easier. I n

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ow had a touch point with my customer and I also got a couple of referrals. I asked per

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

mission to use my customers name when sending the invitation and also used the phone to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

follow-up with the lead.

When you are doing your calls, you have to discipline yourse

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

lf in order to do it consistently everyday. You can make it easier on yourself by placi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

g your time to email and call on your schedule. Only you can make the calls and only yo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

u can make sure you follow-through. It is very easy to let your ten calls a day slip th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rough the cracks because something more important has come up or you have scheduled ano

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ther appointment. The only way this will work is if you are persistent with yourself an

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

d you make the time and have it on your schedule.

For every ten people on your list, y

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ou may only get one or two referrals. But if you are calling ten a day, that is a total

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

of ten referrals a week. Each of these people will need to be called and you will have

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

to slot these referrals into your calling schedule. This does not mean you are restric

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ted to only call ten as the referrals might be "hot". You need to make sure you do not

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

overdo the calls as it will then become more of a chore than a way to get more business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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What is Event Management? Event management refers to methods of outsourcing business occasions, social occasions, or a combination of both. There is no limit to the business development ideas for an event management business.

To climb to the top of the corporate ladder you need to consistently deliver great results, but that's not all. You also need to find ways to develop both your skills and your reputation.

Need to improve your products and services? This article cuts through the clutter to reveal how to focus on customer input and give your customers what they really want.

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