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Digg It - Real Estate Marketing - Postcard Ideas for Agents
Postcards can enhance your real estate marketing program by generating a response from prospects. But if you don't differentiate your postcards in some way, you're limiting the response you might otherwise enjoy.
Fortunately, one of the best ways to di
Fortunately, one of the best ways to di
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
fferentiate your postcards also happens to be one of the easiest. Just add value to them. The greater the value, the greater the response.
Here then are five ways you might add value to your postcards in order to generate a response.
Idea #1 — Tip
Here then are five ways you might add value to your postcards in order to generate a response.
Idea #1 — Tip
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
f the Month
Take what you know about the home-buying or selling process, and break it up into 12 parts. You've just created a tip-of-the-month postcard series.
Better still, you can use it as a response-generating device. Just tie each month's
Take what you know about the home-buying or selling process, and break it up into 12 parts. You've just created a tip-of-the-month postcard series.
Better still, you can use it as a response-generating device. Just tie each month's
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
tip back to your buyer's / seller's guide to evoke a phone call or email.
For instance: “You'll find more than 35 additional tips in my homebuyer's guide — my free gift to you. Just call or email...”
Example Here's an example of what the front of you
For instance: “You'll find more than 35 additional tips in my homebuyer's guide — my free gift to you. Just call or email...”
Example Here's an example of what the front of you
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
postcard might look like using this technique:
view example
Idea #2 — Showcase Your Performance
Let's say you're targeting seller's, and you have a history of helping clients sell at or near their full asking prices — and in a short amoun
Idea #2 — Showcase Your Performance
Let's say you're targeting seller's, and you have a history of helping clients sell at or near their full asking prices — and in a short amoun
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
of time. Why now showcase this on your postcard? No need to brag or boast ... just be factual:
“15 homes sold for full asking price in the last year alone.” That sort of thing. You might even show pictures of some of the homes you sold in a remarkably
“15 homes sold for full asking price in the last year alone.” That sort of thing. You might even show pictures of some of the homes you sold in a remarkably
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
short time for full asking price.
People believe in what they can see. And sellers want to believe you can help them sell for maximum price in minimum time. Show them your history of doing just that, and you're one step closer to getting that critical
People believe in what they can see. And sellers want to believe you can help them sell for maximum price in minimum time. Show them your history of doing just that, and you're one step closer to getting that critical
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
hone call or email.
Idea #3 — Newspaper Style Headline
Headlines have captivated readers for centuries. We love news. We love to get news when it's hot and happening. Why not use this affinity for headlines and news to capture your prospect
Idea #3 — Newspaper Style Headline
Headlines have captivated readers for centuries. We love news. We love to get news when it's hot and happening. Why not use this affinity for headlines and news to capture your prospect
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
attention?
You'll find headline ideas everywhere. Low interest rates, for instance, always make for a great headline: Interest Rates Hit Record Low.
Then all that's left to do is explain how you can help them take advantage of whatever news you've li
You'll find headline ideas everywhere. Low interest rates, for instance, always make for a great headline: Interest Rates Hit Record Low.
Then all that's left to do is explain how you can help them take advantage of whatever news you've li
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ted. Try combining this approach with one of the other techniques listed for “double differentiation.”
Idea #4 — Make an Offer
By offer, I don't mean that old standby, the free consultation. That has about as much chance of making your mail
Idea #4 — Make an Offer
By offer, I don't mean that old standby, the free consultation. That has about as much chance of making your mail
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
r stand out as I have of winning the Nobel prize for physics. The free obligation (a.k.a. the no-obligation consultation) has been worn out so much over the last few decades that it's become virtually meaningless.
Here's what else is wrong with it (and
Here's what else is wrong with it (and
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
those who have tested this offer against others will agree with me here). Your prospects expect a free consultation, and they know they're going to get one ... if not from you, then from some other agent or Realtor they'll inevitably stumble across.
O
O
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
e final problem with the free consultation: Much of the information you’ll share during the consultation can be found on the Internet, if you know where to look.
And believe me, your prospects know where to look!
They can view homes online. They can f
And believe me, your prospects know where to look!
They can view homes online. They can f
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
nd current interest rates online. And now, with the advent of such websites as HomeValues.com, they can even get a ballpark valuation of their home based on current sales information — and it’s all free.
The goal here is obvious. You need to strengthen
The goal here is obvious. You need to strengthen
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
your offer. You need something of value that will give prospects a good reason to call you:
“Call or email me today, and I'll send you my “First-time Homebuyer's Guide” for free. This 11-page report answers all the questions I've been asked over the ye
“Call or email me today, and I'll send you my “First-time Homebuyer's Guide” for free. This 11-page report answers all the questions I've been asked over the ye
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
rs from homebuyers like you. What to look for during a walk-through. How to negotiate. How to prepare financially for the settlement process. Everything is covered in detail (and in plain language). Call today for your free copy!”
And remember, the off
And remember, the off
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
r and the response are directly proportional. Want more response? Put more value into your offer. It really is that simple.
Idea #5 — Testimonial
Genuine testimonials carry more power than anything the marketer (you) can say or write. When
Idea #5 — Testimonial
Genuine testimonials carry more power than anything the marketer (you) can say or write. When
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
he testimonial comes from a known source, like a neighbor, that power is increased tenfold.
Here's an easy but effective formula:
1. Place a testimonial at the top of your piece, in headline fashion.
2. Follow up with your message, giving specifics o
Here's an easy but effective formula:
1. Place a testimonial at the top of your piece, in headline fashion.
2. Follow up with your message, giving specifics o
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
the transaction — the number of interested buyers that came through, the time it took to get a contract (or other relevant data).
3. Offer to help the reader in the same way.
4. End with your offer and call-to-action. (You do have your seller's guide
3. Offer to help the reader in the same way.
4. End with your offer and call-to-action. (You do have your seller's guide
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
finished, right?)
The end result is a specific, believable and value-driven mailer. Try the above message for yourself. See how it stacks up against the pale-by-comparison “I sold a home ... can I sell yours, too?” I'd love to hear how it works for you
The end result is a specific, believable and value-driven mailer. Try the above message for yourself. See how it stacks up against the pale-by-comparison “I sold a home ... can I sell yours, too?” I'd love to hear how it works for you
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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