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All the experts kept saying it was a great way to give value, gain free publicity, and position yourself as an expert. It was something I had planned to do for years and I finally did it for the first time in May, 2005 and I’ve been doing it ever since.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

What is it? Writing articles. Don’t be like me and wait, get started today!

OK, I can hear the moans of protest from here, so let me explain what writing articles can mean for your business and perhaps you will be willing to give it a shot? For tho

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e of you who love to write this is your big chance to get started or to write even more.

You don’t need to have a weekly or monthly newsletter in order to consistently write articles although this is a good way to make sure that you produce at least one

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

article per month (it sure keeps me on schedule).

Pick a topic you are passionate about, one that allows you to provide insightful information that will help your clients, and start writing. An average length for an article is 500-800 words. Once you

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ave completed your article ask a friend or colleague to review it for you and give you feedback. If you’re going to take the time to writing something, make sure it’s the best it can be!

There isn’t room in this article to go into all of the details of

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

how to write, there are plenty of resources out there if you need help in this area. The point is that you, as the owner of your business, know a lot about the problems your clients face and how you can help solve them. You have valuable information th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t people want and need, so why not give it to them? Writing is like any other skill, it takes practice and over time you will improve and find your own unique voice.

So what’s the big deal, what can you do with an article? I’ll mention a few here, be

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

creative and don’t limit yourself!

1. When you meet people who fit your ideal client profile offer to send them an article. No sale, no pitch, just sharing something that will support them.

2. Offer your articles to strategic alliance partners for the

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to give to their clients.

3. Place your articles on your own website so visitors can see the value you offer.

4. Once you have several articles you can package them together and voila, an instant e-book you can give away or sell.

5. Finally, a highly

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

leveraged action to take is to place your articles on the internet where publishers go to find content for their publications. This is really simple and it will cost you nothing.

There are different places to submit your articles on the internet depend

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ng on your focus and content. Here are just some of the websites where I place my articles: ezinearticles.com, goarticles.com, articlecity.com, amazines.com, marketing-seek.com, ideamarketers.com, articlefinders.com, and businessknowhow.com.

To find pl

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ces where can publish your articles, go to google.com and type in the keywords ‘article submission.’ You can also go to http://www.ezau.com/latest/articles/0253.shtml for a list of article submission websites.

Be sure to include a brief ‘author bio’ wi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

h each article you write and publish (see mine at the end of this article). This way, when people read your article they know how to connect with you in case they want to know more. Include a “call to action” in your author bio that invites the reader

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o take an action like: sign up for your newsletter, get a free report, or receive a sample of your product or service.

Because you can allow your article to be re-published without permission you may not actually know how much exposure you have received

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

. To find out where you have been published simply type the name of your article into Google.com or Kartoo.com. In some cases you will be contacted for permission even though it isn’t necessary. You may also hear from people who want to thank you for

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

llowing your article to be reprinted.

What will sharing your articles do for you?

- Giving people valuable information they can use makes you a resource and increases the possibility that people will think of you, and your business, when they have a ne

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

d. This is a way to let people get to know you and start building a relationship with you.
- You will increase your exposure by publishing your articles in many places. Increasing your exposure increases your reach to potential clients. Think le

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

erage!
- You position yourself as an expert in your field by writing about the kinds of problems you solve for your clients. Everyone wants to work with an expert.

These things will all contribute toward the growth of your business. Don’t look fo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

results overnight and stay focused on serving your clients by producing articles that will help them be successful.

Writing is just one of many marketing strategies you can use to grow your business. Remember, the most important aspect of any successf

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

l marketing strategy is consistent implementation. So please don’t write one article and then decide it doesn’t work and give up. If you choose writing as one of your strategies, stick with it and leverage everything you create!

(c) 2005 Stephanie War

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Sitting in a waiting area above the tradeshow floor, I watched the forklift drivers deliver crates and boxes to small groups who were waiting to transform their rented cement floors into inviting marketing endeavors for the next day's expo opening, hosting seven thousand conference attendees. A microcosm of differing work styles, I found it fascinating to watch. In one area, a half-dozen people were standing around, leaning against the crates and talking, as one young woman went about unpacking the boxes and organizing the materials. Ah yes, I recognized those don't-exert-too-much-effort-until-the-boss-arrives people.

So, you know your new dream career? Now you need to know where to find your ideal job. By researching your dream job, you are steering yourself towards it. Your investigation will create focus and clarity. Check the tips in this article where and how you can research your new career.

With the advent of the Internet, many of us have the opportunity to apply for work through email. However, just because this is the Internet and email is so fast and convenient, that does NOT mean yo...

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