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Digg It - Home Buying Seminars - Powerful Marketing for Real Estate Agents
Why conduct a home buying seminar — (the benefits)
Seminars are a perfect complement to your personal marketing program. They're educational, popular and much more personal than any marketing piece. They can also position you as an authority, which can easily lead to fut
Seminars are a perfect complement to your personal marketing program. They're educational, popular and much more personal than any marketing piece. They can also position you as an authority, which can easily lead to fut
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ure clients.
And who knows, you might even have some fun and meet some nice people along the way!
Where to conduct a home buying seminar — (the venue)
One of the first steps in conducting your seminar is to identify a location. When scouting out the location, be sure t
And who knows, you might even have some fun and meet some nice people along the way!
Where to conduct a home buying seminar — (the venue)
One of the first steps in conducting your seminar is to identify a location. When scouting out the location, be sure t
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
o ask yourself the following questions:
1. What will the venue cost?
Sometimes you can find an excellent location at no cost. If you happen to know the principal of your local high school, for example, you may be able to use the school's auditorium for an evening semina
1. What will the venue cost?
Sometimes you can find an excellent location at no cost. If you happen to know the principal of your local high school, for example, you may be able to use the school's auditorium for an evening semina
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
r. Otherwise you'll have to rent some space. But the potential gains far outweigh the small price you'll pay!
2. Can the venue support your presentation?
When you've identified a possible venue for your presentation, visit the site to see what it offers. Does it have ad
2. Can the venue support your presentation?
When you've identified a possible venue for your presentation, visit the site to see what it offers. Does it have ad
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
quate parking? Does it have a PowerPoint projector (if you need one)? How many people can it hold? Is it conveniently located? (Giving directions will be much easier if it is.)
3. Can the venue support “repeat performances”?
I recommend making your home buying seminar a
3. Can the venue support “repeat performances”?
I recommend making your home buying seminar a
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
regular event. Word spreads over time, and your audience will likely grow as well. Of course, you might have a “standing room only” situation on your first performance. It happens.
Following a regular schedule can also help with PR. Imagine the favorable exposure you would get if
Following a regular schedule can also help with PR. Imagine the favorable exposure you would get if
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
your local news did a spot on you for their real estate or home-buying segment! Conduct regular sessions and send press releases to the media, and that's exactly what could happen.
Some places you might look into as a possible venue:
Some places you might look into as a possible venue:
- The meeting room at your local librar
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
y
Local YMCA or community center
High school or college auditorium
The meeting room of a nearby restaurant or hotel
How to conduct a home buying seminar — (logistics and delivery)
The Sequence
It's usually be
How to conduct a home buying seminar — (logistics and delivery)
The Sequence
It's usually be
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
t to follow a logical timeline of the home-buying process. This makes the presentation easier to follow.
Also, if you have co-presenters (a mortgage professional, for instance, or maybe a home inspector), be sure to group all of their slides together. That way, each presenter can t
Also, if you have co-presenters (a mortgage professional, for instance, or maybe a home inspector), be sure to group all of their slides together. That way, each presenter can t
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ake his or her turn and be done. The overall presentation will be more organized that way.
The Delivery
Deliver your presentation consistently, using your slides as cue cards. Don't let questions throw you off track. Answer questions briefly and politely, and then remin
The Delivery
Deliver your presentation consistently, using your slides as cue cards. Don't let questions throw you off track. Answer questions briefly and politely, and then remin
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
d everyone about the Q&A period that will follow the presentation.
I recommend having a opening and closing script that you follow pretty closely, and then improvising through the middle. The reasons for this are two-fold:
First, the opening and closing are important parts of your
I recommend having a opening and closing script that you follow pretty closely, and then improvising through the middle. The reasons for this are two-fold:
First, the opening and closing are important parts of your
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
presentation. Memorizing a short script will help you remember everything you want to say.
Secondly, improvising the middle part will make your delivery more natural and keep you from having to memorize large amounts of information. Remember, your slides will serve as cue cards to
Secondly, improvising the middle part will make your delivery more natural and keep you from having to memorize large amounts of information. Remember, your slides will serve as cue cards to
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
help you stay on track for the bulk of the presentation.
Promoting Your Seminar
How do you get the word out about your seminar? In short — any way you can. Do you have a farming area that you send marketing mailers to? Well that's a great place to start.
Some other pro
Promoting Your Seminar
How do you get the word out about your seminar? In short — any way you can. Do you have a farming area that you send marketing mailers to? Well that's a great place to start.
Some other pro
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
motional ideas:
- Promote the seminar on your website.
- Add a blurb about it after your email signature block.
- Mention it to clients (they're likely to have friends or colleagues in the market to buy).
- If you have co-presenters,
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
share the marketing. Multiple channels are better than one!
Mention it to former clients still in the area (an excellent word-of-mouth channel).
Announce it to the media in the form of a press release.
Conduct direct mail campaigns to
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
apartment complexes* in your area.
*Apartment complexes are a great place to market your seminar for two reasons:
First, you can select apartment complexes by their average monthly rent, meaning you can loosely qualify the recipients based on income.
Secondly, most
*Apartment complexes are a great place to market your seminar for two reasons:
First, you can select apartment complexes by their average monthly rent, meaning you can loosely qualify the recipients based on income.
Secondly, most
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
people living in apartments would love nothing more than owning a house; but many of them falsely assume that home ownership is beyond their reach. Show them otherwise!
Final Tips
Paper clip a business card to each of the audience handouts. Place a handout (and business
Final Tips
Paper clip a business card to each of the audience handouts. Place a handout (and business
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
card) in every seat before people arrive.
Limit the attendance. This will help you strengthen your call to action when promoting the seminar: “Seating is limited, so sign up today!” It will also help you keep the Q&A session to a reasonable length, and will prevent scenarios where
Limit the attendance. This will help you strengthen your call to action when promoting the seminar: “Seating is limited, so sign up today!” It will also help you keep the Q&A session to a reasonable length, and will prevent scenarios where
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
40 people are vying for 20 seats.
Have an RSVP plan in place; accommodate as many people as you can, but don't overdo it. You can always put people on the list for your next seminar!
Arrive early. Having to rush is no way to start your seminar — it will set the pace for the rest
Have an RSVP plan in place; accommodate as many people as you can, but don't overdo it. You can always put people on the list for your next seminar!
Arrive early. Having to rush is no way to start your seminar — it will set the pace for the rest
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
of the presentation. Set up early and have everything in place ten minutes before the advertised start time. Also, if people show up early, it will give you a little chit-chat time with them (and clients can come from that).
That's all there is to it. Now get out there and wow them
That's all there is to it. Now get out there and wow them
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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